The editor and publisher report, although an American report, they do have a point here.
While reading this, I was thinking of here. In Australia now, circulation and readership are only slightly down. Advertising is going down, just look at the size of the Saturday papers today. Some of the costs in this report such as the expected rise of newsprint in the short term will not happen here as the major newspaper bought this when the dollar was high. But soon it will go up too as in the US. So one would expect newspaper revenue to decline. The only solution besides the cost-cutting we are seeing now is to increase cover price. That will drive circulation down too.
In the 1990s, we saw the afternoon paper died out. Maybe soon we could see the era of the no-newspaper city, here too. Maybe just national and local papers will be left.
Have a read and see what you think.
