When I went to Europe, what struck me was how many shops similar to my clients were stocking men's grooming products. Which brings up the obvious question: why not here?
Key Takeaways
- The Australian men's grooming market was valued at AUD $800 million in 2025 and was growing at 8 percent.
- Margins are good
- You can start with a small counter display for a few hundred dollars.
- Please use your POS System to automatically track sell-through, margins, bundles, etc
- It's a great category for Father's Day, Birthdays, Christmas, etc.
How Do You Find Products That Actually Sell?
You don't need to guess. Start with what is already proven to sell in Australia.
The first point to note is that the market has two main categories: mass and premium. The problem with mass is that sales are good, but because they're low-value, you don't make much. Consider 50% of AUD $7.00 on a mass product vs. 50% of AUD $40.00 on a premium item.
Go to local shops in your area that sell these products. Look at what they display prominently at the counter and on the shelves. What you are looking for is their movers. See if they are the sort of product you would be comfortable selling, and if so, make a list of the types of products they are. Use your camera to take pictures.
Now, when you go back, check Amazon Australia Best Sellers in Men's Grooming. If it is a top seller, it will probably be listed there.
Then ask your wholesalers what they recommend.
Now check AliExpress trending. Search for products like shaving brush, safety razor and sort by orders. Products with 1,000+ orders have proven demand.
Where Do You Source the Products?
You have two paths, and most smart retailers use both.
1. AliExpress for low-cost entry and hardware
AliExpress is suitable for testing with small quantities and a low outlay. For example, a shaver might cost AUD 6.50 plus AUD 3.00 freight.
To get your true landed cost in AUD, you must add banking fees, GST, freight, and other charges.
AUD $6.50 product + AUD $3.00 freight + AUD $0.95 GST = AUD $10.45 landed. If, say, you can sell it at AUD $38 EX, you make AUD $27.55.
2. Australian wholesalers and brands for compliance and speed
Also check labelling. Some small exporters print in Chinglish, a Chinese-influenced English. It looks terrible on a product and kills trust. Australians will take US or English spelling, but Chinglish no. Chinglish broadcasts a bad product.
How Should You Market Men's Grooming Products?
I recommend the front counter. Once you get a feel for the product, move it to an appropriate position. Use your POS system to monitor sales and profit in AUD by tracking sell-through, margin, bundles, reorders and customer repeat purchases in real time.
How Should You Display It?
Initially, put it at the front counter. We are experimenting, and you need to see how the product will sell. Once you get a grip on the product, move it to a more permanent position.
See how you go!
How Does Your POS System Track Sales and Profit in AUD?
Your POS System will tell you how good a product is. I would suggest creating a separate department in your Point of Sale (POS) system called "Men's Grooming." Put every new grooming item there. That way, you can run a report for sell-through, AUD margin, bundle performance and reorder points without mixing it with your existing categories.
What Is the Future for Australian Retailers Who Add Men's Grooming in October 2026?
The future for Australian retailers who add men's grooming in October 2026 is expected to go up. It looks good, with a market growing at over 8%. These are a great gift line. Start small and see where it takes you.
Written by:
Bernard Zimmermann is the founding director at POS Solutions, a leading point-of-sale system company with 45 years of industry experience. He consults to various organisations, from small businesses to large retailers and government institutions. Bernard is passionate about helping companies optimise their operations through innovative POS technology and enabling seamless customer experiences through effective software solutions.
