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POS SOFTWARE

Back-to-school is an important shopping occasion. In 2022, the importance of the season is increased by the unique environment we find ourselves in. 

Let us start.

Your POS System has an advanced Back to School system. 

Tip 1: Check it out

It would also be a good idea to check that you have stock for the items that parents are likely to buy for their scholars. 

Tip 2: Have the right products.

Because of the supply chain shortages, most shoppers will be planning early. So now is an excellent time to start getting ready.

Tip 3: Have stock, do not count on being able to get stock at the last minute.

What I am sure of is that this year, retailers that get a good back-to-school market will have a great jump start for the year. 

Don't let this opportunity slide!

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POS SOFTWARE

A bad way to analyse your promotions is by guesswork and instincts in business.

What you need is proper KPIs with metrics to compare the sales for each promotion. For example, do a $20 item with $2 off do better than 10% off?

The only way to find out is what we call A/B analysis. You do option(a) for a week, then option (b) for the next week.

 

Then here is a quick way of finding this out.

Go to the stock system.

Select Sales Promotion here

Select reports

Fill in the dates, and now you can investigate.

 

 

 

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POS SOFTWARE

The time has come to begin planning for 2022. 

The first place to look at is the holidays. The issue here is that many of these holidays dates are based on the lunar calendar, not the solar one that we use. This caused them to move in our calendar. A few years ago, this happened to one of my clients when they ordered cards for Chinese New Year. They thought it was the same as the previous year, so they got their cards too late.

So I suggest you click here. Here there is an impressive list of holidays in Australia. If you need clarification on a holiday, click on it to get a description.

If you have many customers from other countries, you can select that country to see if they have any special holidays!

I am sure you will get some good ideas here.

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POS SOFTWARE

Today's retail season is boxing day. This is when retailers usually try to shed the remaining stock of 2021 before the product is currently due in 2022. This is probably the most important day on the Australian shopping schedule. What is needed is something bright and colourful to attract their attention. So what is recommended is that you fill their entrances with colourful merchandise to brighten the mood and bring them into the shop.

Anyway, I hope you are ready. If you want some more ideas at the last minute, then look at my previous post titled "Last-minute shoppers" here. It should give you some ideas.

 

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POS SOFTWARE

While gift bags are more expensive than wrapping paper and the immediate problem is that wrapping paper has recently gone up a lot in price. So now is a good time to learn how to wrap items so you can save some money during the holiday season. 

Gift wrapping is a popular service many retailers offer.

It distinguishes its products from other retailers.

Although gift wrapping is popular all year round now is an excellent time to offer such a service. Learning to do it is not difficult and only takes a little practice. Once you get going, you may consider having * free * and * luxury * pricing services. Luxury includes a card, so a toy becomes a beautiful gift wrapped in attractive wrapping paper with a card.

This method can be used to wrap even difficult items like cups.

 

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POS SOFTWARE


Holiday creep is when you extend the actual marketing holiday season. For example, Black Friday is over, yet many people keep pushing it long after it's gone. Why? Because Black Friday works, so retailers want more of it. Why make it a day when you can make it a weekend as above or, better yet, two weeks as below, see the green arrow.

What they are doing is changing a holiday day to a marketing season. It is working too as Black Friday sales now exceed those on Boxing Day.

So to stay competitive as a small business, you need to start your marketing early to make sure you do not lose customers who are ready to make a purchase now. Then keep up with those who will wait till the last minute of the day. After count on having something for the people that buy afterwards.

This creep strategy is so successful today as shoppers know of the problems with the supply chain. I have a client whose goods sailed from Shenzhen, China. It is now somewhere in the Pacific Ocean. What worries them is whether it will turn up soon. There is a significant loss to them if it is delayed another month.

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POS SOFTWARE

Black Friday is now one of the big shopping seasons in Australia. Part of the reason people take it so seriously as it is officially considered the start of the Christmas season. 

Now one point in retail that comes up, how does my shop perform on this marketing day? You may be surprised. 

Well, it is easy in our point-of-sale system to find out.

Go to Register reports.

 

 

Now pick "Top N Stock Sales for a Given Period"

 

Now because we had a COVID issue we need to run this report twice.

Select Black Friday 29 November 2019 to see what happened in 2019 and by unit sales 

Now redo the report with Friday, 27 November 2020 again by unit sales.

These reports need to be checked to see what looks interesting and then see if you have enough stock.

Do it and see how you go.

You do not have much time.

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POS SOFTWARE

image
 

Sometimes, you want to add a special short note on the receipt message if you sell an item. Generally, they are promotional offers but sometimes special instructions on the item. These can be specially set to be added at the bottom of the receipt. 

In our point of sale, this is easy to do.

Call up the stock item in stock maintenance, see where the green arrow is, now press the box notes. In the note and add a "^" then add your message.

Every time this printer paper is sold, a promotional offer for your ink cartridges will be added if a receipt is printed.

You can, of course, be more creative if you think about it. Because your receipt is a business document doesn't mean it has to be dull. This receipt could be your last contact with a customer, so why not leave them with an enduring impact? 

Adding a creative message can be a game-changer for your marketing policy.

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POS SOFTWARE

Many of my clients do use Facebook marketing. When asked, they will say for them it is the cheapest and most profitable form of advertising. That is why they use it.

The first question that many who are not using Facebook advertising will ask is, can they get more people onto their Facebook business page without paying? This is tough as you will find that even with those who liked your page, few get your latest updates.

Although Facebook sees itself as an advertising medium, its main hook is for family and friends. These get priority. What is left, hundreds of million organisations worldwide with Facebook pages are all fighting to get noticed. Now a few years ago, Facebook changed their systems so that unpaid got less to try to get people to pay if they wanted to get people to see their latest stuff. This means you are competing with all these people in a smaller space.

So those that use Facebook today, what they see is what Facebook thinks most interests them. If Facebook feels what you posted is of little interest to your public and does not invite meaningful interaction, they will not display it. 

Your content has to be good to show up if you do not pay.

It is not so easy if you pay either, but that is a story for another post.

Now if you do want to use Facebook you need to test and continually review what is working. No point in using Facebook measures as really who cares how many likes you get in business if no one comes and importantly buys. So put in Facebook if possible a rarely used phone number and/or email address. Most email systems support disposable addresses without needing to register them first. This is perfect for this task.

Next is what you need to know is who did respond to your Facebook post.

Luckily our point of sale software has a very advanced system for doing this. What you need to do is enter into the POS system a Promotion ID.

Firstly you need a Promotion ID here are some tips:

- Make a unique ID for each different promotion. This will allow you to distinguish each promotion. Don’t reuse or recycle these IDs for different promotions. If you feel you must use the same ID  add a date or year after it, eg add say F2Nov2021 (F=Facebook, 2/Nov/2021 if it was first live today).  

- Once you make an ID, don't change it. 

- Do not use spaces, it can be confusing, e.g. a person was looking at Jan  2019, and it sometimes worked, and sometimes it did not. What we found was the ID was Jan 2019 (One space no, two spaces which he sometimes used)

Now in Detailed Transaction Entry see the red arrow, below for more details.

Purchase Order Numbers

Now you see the Promotion ID. 

Enter the code when putting in the sales.

Now you can watch the transactions based on this code, letting you recognise whether you are receiving value for your efforts.

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Too many people now are looking at last year when Halloween due to COVID-19 was dicey.

Today, many people are interested in Halloween costumes and makeup. Families want to join in the festivities so this is not only for children anymore but also for the parents and surprisingly for people's pets.

Most retailers are scared of these product ranges as if they do not sell over Halloween, they are stuck with unsellable items. Still, many of the popular items are not Halloween items, e.g. facepaint, vampire teeth, fairy costumes and makeup. So I would suggest while there is time to look into it.

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