91.34% of online searches in Australia are done through Google. In Australia, where market shares above 40-50% raise concerns, a market share of 91% is considered a monopoly or near-monopoly under competition law. It gives you a feel of how mighty Google is in searches here. Now, since almost everyone uses Google, you have to try to get into it. Here is an idea on how to get your business on Google without incurring any costs, using Instagram.
Now, since July 2025, Google has been showing public posts from a professional account on Instagram for free in its search results. It means your products can appear when people search on Google for free. For example, say you run a newsagency in Sydney. Your Reel showing new stationery items with hashtags like #SydneyStationery could appear in Google searches for "stationery near me." It helps potential customers find your business during everyday searches.
Practical Steps to Get Started
1. If you do not have one, you need to set up an Instagram Business account. It is a simple process that takes minutes.
2. Convert your existing account to a business profile
Open Instagram settings Select "Switch to Professional Account" Choose "Business."
3. Then fill in your business information:
Make sure to add
Add trading hours Address Contact methods
Make sure that these are correct, as if they are wrong, the customer cannot come.
Make sure your details include a clear call-to-action, like "Visit our store for the latest
4. Post regularly
You should post 3-5 times per week to stay visible.
For your posts, you need to write captions with clear product names and location tags like "Sydney CBD stationery set" to get the most from search benefits. You do not want to confuse Google. If Google is confused, it will drop you.
If you are currently using Facebook, you will find that you can use your Facebook posts for Instagram.
Analytics That Help You Make Decisions
After 3 weeks, check Insights weekly on Instagram to track your progress. Look at your high-performing content Now repeat what works and stop what doesn't work well. What I find is looking at the scores and saying what the person is based on these scores, looking at my page, and what they want. Then, after making what we call a persona, I write for that person.
Now, review your POS System to see how it aligns with Instagram. Commonly, they are different. That may be a fact, as online people are not the same as your shop's customers, or you are posting something wrong.
Over time, this is a strong strategy that supports your growth without extra costs.
Next Steps
Convert your Instagram profile today for instant access to free tools at no risk. Use the analytics from your three weeks of posts to identify strategic changes, then make improvements.
