Are you wondering whether to open your store on Australia Day, Monday, January 26, 2026? I've spoken to a few of my clients across Australia facing the same dilemma. Some told me that they would skip trading due to high penalty rates. Others will open. One told me that my business cannot afford not to open, but it will be staffed by family only. Another told me that, as they are a licensee near an official Australia Post office, which will close on January 26, they expect to get some of that traffic.
If you are unsure, use your POS System to run a few reports to see what your traffic and profit are on such days. The dissection profit report is worth looking at, as it shows traffic, sales, and profit.
Lessons from the Big Players
I had a few laughs at Woolworth's Australia Day backflip. In 2024, they ditched flags after low sales, with what I thought was one of stupiest retail marketing decisions ever, which sparked boycotts and even vandalism. Now, they've stocked up on an "Australia Day section". Woolworths is now highlighting "Aussie-made" food products and specific Aussie-made flags.
If you do not intend to sell Australian Day items, say nothing; there is no point in offending 70% of the Australian population. But I think that most retailers can put together some Australian items on a stand and post a sign that reads "Gifts for Australia Day," at no cost.
Tailored Tips to Maximise Sales
If you are going to be making Australia Day work for your store.
Start planning now.
Info: Make sure you have a clear sign that you are "Open Australia Day". What hurts is when you stay open, but few come because no one knows you are open.
Written by:
Bernard Zimmermann is the founding director of POS Solutions, a leading point-of-sale system company with 45 years of industry experience, now retired and seeking new opportunities. He consults with various organisations, from small businesses to large retailers and government institutions. Bernard is passionate about helping companies optimise their operations through innovative POS technology and enabling seamless customer experiences through effective software solutions.
