Nothing has over the years proven to be a more successful marketing campaign for a retail shop than *Birthday Marketing*.
It is so simple to do with our loyalty program. Just put in their birthday when entering a VIP customer. Although it is much better to use their actual birthday if they do not tell you, make it an anniversary date with their joining date. You can always correct it later if they point it out.
Birthday offers typically have about 25% success with our clients. Here are some figures from Experian
) People buy on birthdays
) Birthdays are all year round
To do Birthday marketing, all you need to do is send a simple 'Happy Birthday' message. It will be appreciated and read. Almost everybody reads these emails. Now add some offer - a coupon or free item to encourage them to return to your business.
Then towards the end of the month, send a VIP email or letter to all your clients who have birthdays coming up next month with your birthday email.
