Maximising retail sales requires planning around key retail dates today. Use this retail calendar to prepare for the major sales events in 2025.
Why a Retail Calendar Matters
By mapping out the year’s key sales events and niche holidays, you can:
-Anticipate consumer demand
-Allocate resources efficiently
-Time your marketing to reach customers when they’re most likely to buy these products
Use your POS system in conjunction with this calendar to facilitate historical data analysis, enabling you to make informed purchasing decisions and focus on products that sell well in your shop.
-Analyse last year’s sales data for each event and adjust your approach accordingly
-Automate reminders for stock ordering and campaign launches
-Measure after the return you made for each event
Here are the most critical retail dates for the remainder of 2025.
Retail calendar 2025
Below are the most significant retail events from July to December 2025. Mark these dates in your calendar.
July 2025 (Now)
-Stocktake sales
September 2025
September 7: Father’s Day
-AFL Final season
October 2025
October 31: Halloween
November 2025
Tip of the month: Today, Australians spent more in December than in November, with massive amounts over Black Friday week. Tap into this demand with curated gift guides that encourage product discovery, followed by coveted limited-time deals.
November 4: Melbourne Cup Day
-Christmas season begins
November 29: Black Friday
December 2025
-Christmas season continues
December 24: Christmas Eve
December 25: Christmas Day
December 26: Boxing Day
December 31: New Year’s Eve
Remember, every shop will have unique sales opportunities beyond these events. Review your own sales data to identify additional key dates relevant to your niche. Some I think are worth many considering are:
eg Fashion shops - Winter sales (now)
October 19: National Gardening Week
Click here for more ideas
Written by:
Bernard Zimmermann is the founding director of POS Solutions, a leading point-of-sale system company with 45 years of industry experience, now retired and seeking new opportunities. He consults with various organisations, from small businesses to large retailers and government institutions. Bernard is passionate about helping companies optimise their operations through innovative POS technology and enabling seamless customer experiences through effective software solutions.
