Essential Principles for Small Business Success
Here, Rory Sutherland's recent marketing presentation delivers invaluable guidance specifically for SMB retailers. What I thought made this discussion particularly relevant is that here, both speakers bring authentic small business experience to their analysis and understand the operational realities and resource constraints that SMB retailers face daily. Both are experts, and the main speaker, Sutherland, is a renowned advertising executive and author.
You can hear it here.
One point I want to warn you about is how much swearing they used. It's pretty surprising as Rory Sutherland is a Welshman and his wife is a priest in the Church of England.
Written by:
Bernard Zimmermann is the founding director of POS Solutions, a leading point-of-sale system company with 45 years of industry experience, now retired and seeking new opportunities. He consults with various organisations, from small businesses to large retailers and government institutions. Bernard is passionate about helping companies optimise their operations through innovative POS technology and enabling seamless customer experiences through effective software solutions.
