As Australia's number one newsagency software provider, I believe we found while recently updating our marketing list that we were shocked to discover how many Australian newsagents hadn't claimed their free Google Business Profile (GBP). Out of an estimated 3,000 newsagencies nationwide, we estimate that less than half have one. That is a horrible statistic.

Now, I have spoken about this many times.

This gap represents a significant missed opportunity for most newsagents, considering the sheer volume of online newsagent searches to find their location, almost all by customers looking to purchase something from a newsagency.

Although the figure is not released by Google, looking at our SEO package, it estimates that Australians perform over 55,000 searches every month for "newsagent near me" and "newsagency near me". As I stated, most of these searches customers use to direct them to a newsagency to buy something. Yet, approximately 1,500 newsagents are missing out as their potential customers will never find their business. What these customers will see are other newsagents. 

Why go to all the trouble of making your shop the best if no customers come?

What Is a Google Business Profile?

A Google Business Profile is a free tool that puts your newsagency on Google Search and Maps. It displays essentials like your location, hours and phone number.

Why It's a Game-Changer for Newsagents

Boosted Visibility

Show up at the top when someone searches for a newsagent nearby. Look at the image above.

Trust Factor

A polished profile with photos and reviews makes customers more likely to choose you.

Local SEO Edge

Climb higher in local search rankings with a well-managed profile.

Smart Insights

Access data on how customers find and interact with your listing.

It is free and low-effort. You can set it up in under 30 minutes.

Turning Losses Into Gains or The Real Cost of Inaction

If you do not have one, with 55,300 monthly searches for newsagents and only half of them visible online, each newsagency gets around 40 monthly searches on average.

Now consider this.

Lost Revenue Impact

No Google Business Profile means missed foot traffic. Say an average sale is $25. If half of those people were coming to buy, that is, 20 customers a month, they should have picked up. In dollars, that would be $500 a month; those newsagents have lost $6,000/year plus possibly much repeat business from those 20 people.

How to Set Up Your Google Business Profile in 5 Simple Steps

Claim Your Spot

Head to Google Business Profile

1. Search for your business.
2. If not, create a new listing.
3. If it is there, check that you have claimed it; if not, claim it.

Add Your Details

Enter your business name, address, phone number, and hours.

Pick categories like "Newsagent" or "Lottery" to match customers' searches.

Show Off with Photos

Use your smart camera to take a few clear shots of your storefront and products. Add them to your profile; this is important as profiles with photos get 42% more direction requests.

Stay Active

At least once a quarter, go into your profile and update it.

Claim Your $6,000: How You Can Win with Google Profiles

With 55,000 monthly searches up for grabs and half of Australia's newsagents missing out, the time to act is now.

Claim Your Profile Today, its free!

Loyalty programs are a fantastic way for SMB retailers to boost customer sales. You'll need to let your customers know their value. Adding a charitable giving component to your loyalty program would work well. It will appeal to socially conscious customers and provide instant gratification a key element in any loyalty program.

Here, we will discuss crafting a loyalty program that drives sales.

The key metric used here for this loyalty program is 5 points for every dollar spent in the shop, $1.50 off for every 100 points, or $10 off for every 500 points. The customer can instantly convert any number of points to your nominated charity at $10 for every 500 points, so it says they have 12 points. So you will donate 12/500 x $10 = 24 cents. Remember, you are getting the tax deduction here. Plus, donations are non-refundable.

Now, your nominated charity must be a strictly non-political charity that no one would complain about, e.g. the Heart Foundation.

Setting the Stage, the message

These messages introduce your loyalty program and ensure customers understand its benefits while highlighting any charitable options.

Your message should grab attention and clearly explain how your loyalty program works, including any charity options.

Subject line: Big News! [Your Store Name] Rewards are Here!

Body: We're thrilled to introduce our new loyalty program designed to reward you, our valued customer! Earn 5 points for every $1 you spend and DOUBLE points on selected items. Redeem points for discounts: 100 points = $1.50 off 500 points = $10 off! Or donate your points to [Heart Foundation] instantly! Join now and enjoy exclusive perks, savings, and the chance to make a difference. [Sign up today →]"

Part of the sign-up is their email address. Remember, you can send emails for nothing.

Why It Works

• Combines excitement with precise program details.
• The charity options upfront, appealing to socially conscious people.
• You need a strong call-to-action (CTA) to encourage immediate sign-ups.

Welcome Email: Make a Great First Impression

Once someone joins your program, follow up with a warm welcome email that makes them feel appreciated and highlights personal rewards and donation opportunities.

Subject Line: Welcome to [Your Store Name] Rewards!
Body: Thank you for joining our loyalty program! You'll earn 5 points for every $1 spent as a member. Would you prefer to give back? Transform your points for [Heart Foundation] instantly! Redeem your points for fantastic rewards now: You get $1.50 off for every 100 points or $10 off for every 500 points!

Why It Works

• Personalised tone strengthens connection with customers.
• Introduces donation mechanics clearly and early.

Social Impact Strategy: Loyalty Programs That Give Back

I confess it's not the reason why my company donates to charity, but I certainly let people know about it.

Adding charitable giving options to your loyalty program drives customer engagement and builds goodwill for your business. Here's how to position this effectively in your emails:

Why instant Charity Options work.

Customers who buy from you irregularly will think they will never get enough points, so they do not bother; now, they know they get something if they buy. Many customers like businesses to support social causes. A study showed Australian consumers are more likely to buy from companies that support charities.

Incorporating charity into your loyalty program can enhance emotional connections with customers and encourage contributions by showing the direct impact of their actions on others.

Email Example: Promote Charitable Giving

Subject Line: We Make a Difference with Your Points
Body: Your rewards can do more than save you money—they can save lives! Donating your points to [Heart Foundation] at checkout. Together, we can fund lifesaving research and support those in need."

Highlight the impact with progress bars: *"Thanks to members like you, we've donated $2,340 to the Heart Foundation → Goal: $5,000!

Do not forget to celebrate a goal. For instance:

"We hit our goal! Thanks to you, we raised $5,000 for the Heart Foundation."

Keeping Customers Interested

Once customers are in your program, you need to send emails so they remember you. You can also keep them engaged with enticing offers to encourage repeat purchases.

Lotto is great for this as it has regular super draws. Also, do not forget holidays. For example, it was just Valentine's Day; you could have sent out an email stating that you have great gifts for Valentine's Day and maybe added a note of double points on these gifts.

Limited-Time Offers with a Social Twist

Time-sensitive promotions combined with charity appeals are highly effective at driving action.

Subject Line: Double Points + Double Donations This Week Only!
Body: Earn DOUBLE points on selected items this week AND double the impact of your donations —this week only!"

Relationship Builders

Every email nurtures long-term relationships

Final Thoughts

A well-designed loyalty strategy can transform an occasional shoppers into loyal customers. Use clear communication Urgency-driven offers Personalised touches

Include the current donation amount and milestone.

Yesterday, I attended the Global Virtual MarTech Summit 2024. What I like about this summit is that the speakers, who are all very experienced, use retail marketing technology. Although these tend to be from the high end of town, they are relevant to SMB retailers regarding how modern businesses approach customer engagement and technology integration.

Balancing Technology and Personal Connection

It's ridiculous to do what some people do: buy an advanced computer to humanise their business.

Everyone agreed that although technology has advanced dramatically, it cannot yet replace the human element. Building personal connections with customers fosters trust and loyalty, essential for long-term success. Customers are more likely to return to businesses where they feel an individual bond.

Making Data Work for Your Business

Technology needs solid, integrated data. The speakers highlighted the problems with information being scattered over many different systems. A shop is better off with one integrated POS System to make technology work.

Listening to Your Customers

Everyone felt that you have to listen to your customers. They noted that most of what people say about your business doesn't come to or from you. They felt you needed Social media and Google search to fill this gap. It can provide a wealth of information about your customers' thoughts about your brands and products. Reading these conversations can offer valuable feedback and early warning signs. For instance, if you notice people on X(Twitter) saying, "I stopped buying XYZ because..." something is wrong.

Emerging Technologies for Marketing

There wasn't a clear consensus on the best marketing tools; everyone seemed to use something different. Of the free AI, Google Gemini was broadly the favourite. I was unsurprised about this, as our tests showed Google Gemini was narrowly the best for retail here.

We found that this platform combines search and performance advertising capabilities, offering businesses a powerful tool for more effectively reaching their target audiences.

Predictive Analysis for Future Insights

Predictive analysis is a hot technology in retail. Here, you use technology to help you see what is likely to happen so you can make plans.

Now, I would like to finish up on how you can use it as today, this is the buzzword. If you want to know where the action is in retail technology, I strongly urge you to work through it.

I used Google AI here to help a newsagent forecast trends and make informed strategic decisions. You'll need to create an account to use it.

Have a read of a sample conversation I made for a scenario of a newsagency in a small strip centre.

If you go through it, you will get the idea.

If I were continuing, I would do it by selecting a topic and asking questions on each topic, a sample of the continuing conversation might be:

Adapting the Business Model

Since retail-focused shops are replacing traditional news agencies, how can I embrace and develop revenue streams for gifts, toys, and stationery?

What kind of gifts should I look at to substantially grow my gift revenue?

Should I stock a few lines with more gifts in each, or should I have more lines with fewer gifts in each?

I am thinking of phone cases; what are some pitfalls here?

What extra products should I consider to add revenue to my business?

Customer Engagement and Service

How can the newsagency actively engage with greeting cards to boost sales?

Financial and Operational Efficiency

What can I do to cut costs to save money?

Location Specific

How will the presence of a Woolworths supermarket affect my business?

What opportunities exist with nearby offices and gyms?

etc. etc., I would be going for a few hours.

Getting Started with such predictive analysis

To begin integrating AI into your marketing strategy, follow these steps:

Define Clear Objectives

Identify what you want to achieve, such as more customers or profit. Do not worry; you will have plenty to think about.

Use your information

The more, the better.

Do it a few times

I always say it's not hard on your third attempt.

Conclusion and Next Steps

I hope you understand what people are looking for in technology. What is clear is that retail is evolving. With changing customer expectations, rising competition, and the need for efficiency, SMB retailers must adapt to thrive.

It is said that "Strong people can break, intelligent people can overthink, beauty in people fades, but adaptability will go forward."

(Friendly Advice for Non-Tech Business Owners)

In 2025, it's clear that Facebook's recent changes have made it more difficult for you to reach your customers for free. Before, businesses could easily connect with their customers without any cost. While it's still possible, it's not as easy as it once was. Facebook increasingly encourages businesses to pay for advertising to reach their audience.

Also, it got better and more complex, so now it might feel tricky, but it's still a good tool for local shops wanting to connect with their customers. Let's walk through some changes and how you can make it work for your business—no fancy tech skills needed.

Why Your Shop Needs Facebook (Even Now)

Every local business should keep its Facebook page updated. Think of it like your digital shop window - people expect to find you there. If they look, they should find you; if Facebook sees that they want to find you, it will push you.

What if your potential customers look for you and find your competitors?

What your Facebook page shows is:

You're open and active

Customers check Facebook before visiting

Answering questions quickly

Facebook likes that as do your customers and potential customers.

• A thumbs-up emoji
• All you need is a short, friendly message
• Answers to any questions, if you do not know the answer, tell them you are investigating. -Talk like a local.

Sharing what's new

Could you take a picture of what is new or your weekly special? If, for example, you have a lotto, there is no reason why you cannot post something new once a week. Someone won big in the shop; there is a good draw, your opening times, etc.

Free Tactics That Work

Post When People Are Browsing

If you share when folks are looking, Facebook shows your posts to more people.

11 AM-1 PM

Perfect for lunch break shoppers
Please don't post after 6 PM - your post gets lost overnight.

Videos Get Seen More

You don't need fancy equipment. Try these easy ideas:

• Film a 20-second video of new stock arrivals
• Record staff explaining a product's features
• Share customer testimonials on camera (This is excellent stuff in retail)
• Top products. Why not set up a free product showcase? People like to buy stuff that their peers are buying.
• Go to your page's "Shop" tab
• Snap photos of your top 5 products
• Add simple descriptions

Events

St Valentine's Day, do you sell cards, toys for pets, perfume? Snap a few of them and put them up. Cards inside and out as many people really care about the words.

Save Time With These Simple Tricks

Batch Your Posts

Pick a quiet morning to:

1. Write 3-4 post captions
2. Take photos of your products
3. Schedule them using Facebook's free tool

Check What's Working

Visit your Dashboard weekly to see what your readers like and want to see:

• Which posts got the most comments
• When your followers are online
• How many people clicked your photos

Your No-Stress Action Plan

Here is a step-by-step plan to try.

-Ask your customers to give you likes on Facebook.

Now, you can go to your top-selling report and pick your top five selling items by quantity. Take pictures of them. I discussed how to do this here.

• Add these top five products to your Facebook Shop
• Make a few Facebook posts showing these items.

Conclusion

Consistency matters more than perfection. If you wait for perfection, you will do nothing. You can always make it better later. Start small.

A single sapling becomes a forest through daily growth, not instantaneous majesty.

Facebook requires more effort than before, but it's still worth it.

Receipt Marketing: A Powerful Tool to Boost Your Business

A crumpled receipt at the bottom of a shopping bag is one of retail’s most powerful marketing tools. About 92% of Australian consumers check receipts before recycling them, and forward-thinking retailers are transforming this afterthought into a strategic advantage.

Receipt marketing is a low-cost, effective marketing technique. It involves adding promotional messages to the point-of-sale (POS) receipts businesses issue after a sale.

This article will discuss receipt advertising, its features, and some methods for utilising receipt promotion to support your business.

Reasons for larger receipts

Small businesses often do small receipts as it is cheaper to print a small receipt than a larger one, but you notice that majors tend to use large receipts. Could you take a look at a supermarket receipt today? They have done their figures. If you'd like something to think about this, you can check out this video.

While small receipts are financially savvy, more significant receipts offer many advantages. 

What Are Its Advantages for Business?

Receipt promotion is a low-cost method businesses can use to increase. Special offers are added to the receipts given to clients after the sale.

Receipt promoting offers businesses a few advantages, including:

> A savvy method for contacting the people who buy from you.
> Receipt messages are a minimal expense item.
> Be very flexible with the message, which can urge your customers to return and make extra purchases.
> Offering customised offers and advancements to your customers.
> An easy method for building your shop by adding your shop details.

No matter what the size of your business, receipt promoting offers a financially cheap method for drawing customers.

Ideas for utilising receipt messages

Coupons

People are searching for cash savings, so put an exciting offer on the POS receipt. 
> Try to make it engaging.
> Keep the offer straightforward. A modern consumer will not sit down and try to figure out what you are trying to say. A helpful tip here is to ask a kid about ten years old to read it and tell you what you want to say.
> Make it simple 
> Make the offer real. You have an opportunity to sell; the last thing you want is for the customer to think it's ridiculous. I can assure you the customer will remember that.
> Put a cutoff date on the offer. It creates a need for your customers to move soon.
It may end a common legal problem when an offer is valid. 
> Try to make the offer something that drives more sales to the business. Some items have excellent added sales value. 

Marketing season

There are times of the year when people buy unique goods. You can use your receipt to let your customer know you are in this market, too.

Customer feedback

You can use the receipt to get customer feedback, but I will discuss this in another post as you need special equipment.

Thank you message

Thanking customers can be an easy way to foster business loyalty. Showing appreciation may make customers more likely to buy from your business.

Could you consider saying something like this?

"We appreciate your support for our small local business! Your patronage means a lot to us, and we are grateful for customers like you who help keep us going. We look forward to serving you again soon and wish you all the best!"

Creating Your Receipt Advertisements.

You should work out your message first by following this rule.

The 7-3-1 Rule

Today, receipt marketing thrives on simplicity.

7-Day Maximum Validity  

Change your message every week; there is no point in sending the same message unless it is particularly good. 

If you are going to add a special offer, make it only available for a week. For example, "$5 OFF your next purchase. Valid 7 days from this transaction."  

3-Sentence Maximum Copy  

Shoppers today scan and don’t read. The message is three sentences tops.

One Call-to-Action  

Do not confuse people too much; it should have only one call to action. 

Once you have worked out your message,, you can just go to the main menu and select the Cash Register section.
Choose Register Setup.

After that, select the Receipt option (see the green arrow below) from the menu. 

Now there are many other options available, which we will discuss later.

In this section, you'll see that we've done much work recently.

The first option we'll discuss is adding an image to the receipt's top. You'll often use this feature to put your logo on the top of the receipt, but only some use this function.

The next choice is to include an image at the bottom of the receipt. In this instance, the illustration is a Valentine's Day advertisement. The file came from the supplier. 

The last option is the one that is used the most. You can quickly add advertisements to the receipt here. Use this to promote your range of products, items on sale, and/or marketing seasons.

The receipt below illustrates such an advertisement. It promotes the store's extensive inventory of inkjet cartridges.

Conclusion

> Receipt showcasing is a minimal expense. A viable showcasing procedure that gives reasons for a customer to come back.
> Bigger receipts offer many benefits that little receipts can't.
> Receipt messages promoting offer advantages, including connecting with clients.
> Thoughts for receipt messages incorporate coupons. Make the offer genuine, put an end date, promote marketing seasons, thank your customers, and get criticism.

Psychological marketing techniques have transformed modern retail, with giants like Starbucks leading the way in implementing these strategies. I listened to a talk about them here. So, let's explore five evidence-backed psychological marketing tactics they use that demonstrate measurable ROI in retail settings.

Let's examine five evidence-backed psychological marketing strategies demonstrating measurable ROI for Starbucks.

The Decoy Effect

The decoy effect works by offering the customer three options. When presented with three choices, most people gravitate toward the middle. So, say you have two items, a cheap and costly product. Now, if you add a super expensive item, many people will tend to the middle, so they will buy the costly item because it does not look so expensive. The super costly item has increased the sales of the costly item.

This psychological principle drives significant revenue for businesses like Starbucks.

Bundling and Promotions

Could you make bundles with a base product and additional items? Many people who want the base product will often buy more with a bundle.

The whole is more appealing than the items individually; your items appear more attractive when presented in a bundle.

Consider bundling good-selling items and bad-selling items together. It's a great way to get rid of unsellable stock.

Charm Pricing

Charm pricing involves setting prices just below a round number (e.g., $3.99 instead of $4.00). This tactic makes products seem more affordable and can drive faster purchasing decisions as people see it as $3 rather than $4.

Making it 95 cents rather than 99 cents works better in many retail settings, as it creates a perception of better value. It is also easier in Australia to handle cash, as we have a five-cent but not a-cent piece.

Although it was not mentioned in the talk. Many Chinese people live in Australia. To Chinese people, 8 is a lucky number, so if someone wants to experiment with, say, 3.88, please let me know how it goes.

The Cashless Effect

Removing dollar signs from prices can also increase spending by making the transaction feel less significant. For example, you should not write $24.95 on a price but 24.95; you do not want to push a $ sign at people.

People also tend to buy more with cashless payments. Although it costs more to process cashless payments, people tend to buy more if the sale is cashless.

Building Emotional Connections with Customers

Creating emotional customer connections is vital for building loyalty and driving repeat business. Starbucks, for example, always asks for your name for each order.

Offer customised loyalty programs and personalised recommendations based on customers' interests or past purchases. Your POS System has a free CRM; why not use it?

Conclusion

These five psychological marketing strategies have significantly enhanced customer engagement and shop sales.

Update: 

Although this talk did not mention it, what Starbucks does is a tactic. 

Scarcity

Starbucks offers limited-time offers, like the Pumpkin Spice Latte, for a short time. Customers rush to try exclusive drinks before they disappear.

Running a gift in your shop can be rewarding, but success hinges on understanding the financials and implementing effective strategies. Let's explore how you can boost your shop's profitability.

Location: The Foundation of Your Success

Before diving into operational strategies, it's crucial to recognise the impact of location on gifts. Gift shops in high-tourism areas often perform better due to increased foot traffic and demand for souvenirs. When looking at your location, consider:

• Proximity to tourist attractions
• Local demographic trends
• Competition in the area
• Potential foot traffic

Of course, a prime location will significantly boost your sales potential and create higher profits.

Expanding Your Gift Shop with cloths

Although not gifts, adding clothing can significantly boost your profits and attract a broader customer base. The average Australian spends about $200 a month on clothin. We are some of the top spenders on clothes in the world.

When selecting clothes for your shop, consider whether your items appeal to tourists. T-shirts with local designs or slogans work. If you are in a coastal area, look at beach cover-ups.

Jackets, hats, etc are good as you do not need a changing room.

You'll want to stock a variety of sizes to cater to different body types, so remember to adjust your inventory based on the time of year and local climate.

Consider related items, such as hats, beanies, etc.

When pricing your clothing items, aim for a markup between 2.2 and 2.5 times the cost price. It will give you a decent profit margin while being competitive. Consider offering bundle deals to encourage multiple purchases, which can increase your average transaction value.

Effective display and merchandising can significantly impact your clothing sales by creating visual interest in your shop. Grouping complementary items can encourage add-on purchases, boosting your overall sales. It's important to rotate your displays regularly to keep the shop looking fresh and exciting, enticing repeat customers to see what's new.

Phone cases

Phone Cases

Australians buy a phone on average once every four years, which is about 9 million a year. Since new phones are different sizes, almost everyone buying one needs a new case. Since cases are replaced more frequently than phones, it is reasonable to estimate that tens of millions of phone cases are sold annually in Australia.

They do not take up much room, but they do need a stand, which must be organised by type, e.g., iPhone, Samsung, and other brands.

Then, you need to sort them by model; ensure you have the latest with a range of rugged, slim, leather, or eco-friendly cases.

Look at your price points. You need to offer budget-friendly and premium options to accommodate different customer preferences.

To sell them, though, you need some product knowledge.

Understanding Gift Profit Margins

One point that I have noticed is that those who do well in gifts are people who grasp the key financial metrics and know and monitor your numbers:

Gross Profit Margin

Gifts typically achieve a gross profit margin of 40% to 51% in a successful shop.

Net Profit Margin

You need to check your expenses, as the net margin is 12% to 22% for those shops that sell gifts; the additional costs are more than the cost of the goods.

Essential Financial Metrics for Gift Success

Understanding your financials is crucial, so studying your profit and loss (P&L) statement is worth studying. Consider it your business compass as it shows the critical metrics about your expenses. Pay close attention to these key percentages:

• Cost of goods sold (COGS): Typically 48% to 56% of revenue for gift shops
• Rent: Can range from 6% to 20% of turnover
• Wages: A significant expense that needs careful management. To sell gifts, you often need staff who know the product.

Keys to Success in the Gift Shop Business

Now that we understand the profit potential let's explore the key strategies that will help you achieve and exceed these industry benchmarks.

1. Grow Your Sales

While cost-cutting can improve margins, in my experience, it's not a path to success; sustainable success comes from growing sales. Consider these strategies:

• Create a unique product stand with relevant gifts together.
• Make the stand inviting.
• It needs to be somewhere your customers can see it
• Plan your inventory around peak holiday seasons to maximise sales

2. Price Strategically

Retail pricing is often recommended with a markup strategy of 2.5 times the cost price. This allows for a healthy gross margin while remaining competitive. However, I suggest walking into a few competitors nearby and getting a feel for their price points. See what they are getting. It will tell you what people in your area will pay.

3. Improve Efficiency

Enhance your shop's efficiency to control costs and improve customer experience:

• Streamline inventory management
• Optimise shop layout for easy restocking and customer flow
• Invest in a reliable point-of-sale (POS) system for faster transactions and better inventory tracking

4. Analyse Your Product Mix

Regularly review your product performance:

• Identify high-margin items driving profitability
• Recognise popular products that attract customers
• Discontinue or discount underperforming items.
• As a rule, you need about 10 new products constantly.

Advanced Strategies for Revenue Growth

To take your gift shop to the next level, consider these advanced tactics:

1. Develop an e-commerce presence to reach customers beyond your local area
2. Implement a customer loyalty program to encourage repeat business
3. If relevant, look at unique, locally-made products

Success lies in working smarter and making informed decisions based on your business data and market trends.

Data is the difference between thriving and getting by in today's retail. Retailers who understand their POS System are not guessing; they're making intelligent, informed decisions, which gives them a real edge. The key to your business's success lies in taking actions that drive actual results.

Retailers leveraging descriptive analytics, such as dashboards, have reported revenue increases of 4%–10%, particularly when these tools are actively used to guide decisions on customer relationship management (CRM), personalisation, and prospecting technologies.

Your POS system has the information to help you. It's there, waiting for you to dig in. Here is how to get some insights together to use them in 2025. Use these insights to transform your business performance and set the stage for a successful 2025.

Getting Started: Your First Data Deep Dive

Here's how you can tap into this resource to gain a clear picture of your performance:

Accessing Your Sales Comparison Report

I think knowing where your business is going is essential. 

Now is an appropriate time to take a quick look at how well you did in 2024, where you are now in retail strategy and compare your performance to previous years.

Go to register reports.

Now select the item marked "Sales Comparison for a Given period".

Key Performance Metrics to Track

We'll first examine data from 2021 to 2024 to view your business movements. Here's how to do it:

Conducting a Four-Year Analysis

1. First Comparison:

   • Input the date range: 01/01/2023 to 31/12/2023 AND 01/01/2024 to 31/12/2024.
   • Run the report and note key figures

2. Second Comparison:

   • Return to the report and input: 01/01/2022 to 31/12/2022 AND 01/01/2024 to 31/12/2024.
   • Record key statistics

These data points give you a solid foundation for understanding your business's performance over the past two years.

Visualising

A simple graph of your annual turnover can provide a clear visual representation of your business's growth trajectory.

Go to the Cash register.

Then go to Sales - Register Select Dissection Monthly Sales Trend (Graph)

Now, I like to start with a long view first.

So you can choose 4 years to get a feel.

Please select the date range, in my case, 01/01/2021 to 31/12/2024

As you examine your four-year sales data, ask yourself:

• Is there a consistent upward trend in turnover?
• Are there any noticeable dips or spikes? What might have caused these?
• How does your 2024 performance compare to previous years?
• What factors might have influenced your sales performance over this period?

Now, go back and look at the past two years. Two years is good, as you can see from the seasonal variations, e.g., Easter before and the most recent.

Remember, this analysis isn't about numbers. It's about understanding the story. We are using these numbers to gain insights that will help us make a strategy for 2025 and beyond.

Leveraging Advanced POS Features

While this simple analysis provides valuable insights, your POS system offers even more advanced reporting capabilities. Use these features to uncover powerful insights that will drive your business decisions:

Looking Ahead: Your 2025 Strategy

Armed with these insights, you're well-positioned to craft a strategy for 2025. Consider:

• Setting realistic growth targets based on your historical performance.
• Identifying areas for potential expansion or improvement.
• Planning inventory based on observed trends.
• Develop marketing strategies that align with your sales patterns.

For instance, if your data shows a 15% growth in clothing, consider expanding this category and highlighting it in your 2025 marketing plan.

Conclusion: The Power of Data-Driven Decision Making

I want you to know that understanding your business's performance is invaluable.

I can guarantee your competitors are using these insights to get ahead of you now. 

​ A newsagent asked me to help him create a post for Facebook to help him market his shop for the Chinese New Year since I have qualifications in social media marketing and have done some courses on it. So here are 12, I came up with

I suggested the main picture be a close-up photo he takes of beautifully designed Chinese New Year Cards like this one. ​

Here are some Facebook post ideas to promote his Chinese New Year greeting cards and encourage customers to visit their shop. The idea is to invite people to explore their collection in the shop. They should give you some ideas

1 🧧✨ Get ready for Chinese New Year with our stunning collection of greeting cards! Whether you're wishing for prosperity, happiness, or success, we have the perfect card waiting for you.

Visit our shop today and choose yours! 🐉

2.🏮 Swipe through for a sneak peek of our Chinese New Year greeting card collection! Each design is crafted with love and inspired by tradition.

Stop by our shop to see the full range! 🌟

3.🎥 Take a virtual tour of our shop and explore our Chinese New Year greeting card collection! From bold reds to intricate designs, we have everything you need to send blessings this season. 🧧✨

Visit us today to find the perfect card!

4. Looking for the perfect way to send blessings this Lunar New Year? 🧧 visit us and browse our wide selection of Chinese New Year greeting cards—each one designed to bring joy and good fortune! 🌟

See you at the shop! 🐉

5. Every card has a story to tell. 🖌️✨ This Chinese New Year, visit our shop and find a greeting card that speaks from the heart. Whether for family, friends, or colleagues, we've got something special for everyone. 🧧🐉

Stop by today!

6. Which design do you love most for the Year of the Dragon? 🐉 Cast your vote below! 🗳️ Stop by our shop to see these designs (and many more) in person. 🏮✨

Let us know your favourite in the comments too! 💬

7. Celebrate Chinese New Year with cards that make an impression! 🌟 Swipe through to discover some of our favourite designs, then visit us in-store to see the full collection. 🧧🐉

Don't miss out on these festive treasures!

8. Behind every card is a story of tradition and creativity. 🎨✨ Watch our Chinese New Year greeting cards come to life, then visit us in-store to see them up close! 🧧🐉

Find your favourite today!

9. Red is the colour of luck and joy—perfect for celebrating Chinese New Year! 🏮🧧 Our vibrant greeting cards await you in-store to help spread blessings this season. 🌟 Who will you send yours to this year? 💌

Visit us today and take your pick!

10. Did you know? ✨ Exchanging greeting cards during Chinese New Year symbolizes love, respect, and good fortune. 🐉 visit us and explore our collection of meaningful designs to share blessings with those you care about most! 🌟🧧

See you at the shop!

11. 💬 'I found the perfect card for my family at our shop. The designs are beautiful and meaningful.' – Happy Customer 🌟 visit us and find yours too this Chinese New Year! 🐉🧧✨

We can't wait to see you in-store!

12.🏮 The countdown to Chinese New Year is on! Celebrate the season with heartfelt wishes for your loved ones—our shop is stocked with a wide selection of beautiful greeting cards just for you. 🐉✨

Visit us today and find yours before they're gone!

These posts will encourage customers to visit your store while showcasing the variety and beauty of your Chinese New Year greeting card collection. ​

If you sell such items, do not overthink it, do it.

As we are about to enter 2025, preparation is crucial for planning promotions throughout the year.

Here are the primary retail marketing holidays in 2025.

January 2025

1 January - New Year's Day: Kick off the year with resolution-themed promotions

26 January—Australia Day: Consider community-focused events and be mindful of people's sensitivities even if you do nothing.

29 January - Chinese New Year (Year of the Snake): Embrace wisdom and transformation themes with snake-inspired decor and promotions

February 2025

14 February is Valentine's Day. Stock up on cards, chocolates, flowers, and gifts for relationships.

April 2025

18 April - Good Friday: Start Easter promotions with baskets, chocolates, and egg decorating kits

20 April - Easter Sunday: Continue Easter-themed events and sales

May 2025

11 May - Mother's Day: Focus on personalised gifts, jewellery, and pampering products

June 2025

25 June - Islamic New Year: Stock appropriate greeting cards

30 June - End of Financial Year (EOFY): People want diaries; they often want to buy in this financial year for tax-deductible purchases.

July 2025

1 July - Start of the new financial year: Launch your stocktake sale to clear old inventory

September 2025

7 September - Father's Day: Promote gifts for dads, grandfathers, and father figures

22 September - Jewish New Year: Ensure you have relevant greeting cards in stock

27 September - AFL Grand Final: Stock team merchandise and consider hosting viewing events

October 2025

31 October - Halloween: Stock costumes, decorations, and treats

November 2025

Start Christmas promotions early this month. Most Christmas sales are now in November.

28 November - Black Friday: Plan a major sales events

December 2025

1 December - Cyber Monday: This retail shop in 2024 was a good sale date.

24 December - Christmas Eve: Highlight last-minute gift ideas

26 December - Boxing Day: Launch your post-holiday sales

31 December - New Year's Eve: Promote party supplies and "New Year, New You" products

Additional Retail Opportunities

Remember to check out fun retail days that align with your brand. For example, 29 January is Puzzle Day, an ideal day to market themed promotions on puzzle books. Visit here for more ideas to spice up your retail calendar.

Remember, planning and staying flexible is key to a successful retail year. Use this calendar as your guide, but always be ready to adapt to changing market conditions and consumer trends.

Note: If you want a better copy to download, click here.

Today, retail success depends on turning sales data into actionable business insights. Follow this guide to use tools to make data-driven decisions that significantly impact retail performance using POS Systems.

Accessing Your POS Gold Mine

Your point-of-sale (POS) system has a Gold Mine of data. Here's how to access your sales comparison reports:

1. Open your POS software and navigate to the Reports section.
2. Select the Sales option.
3. Look for the Compare feature to analyse different periods side by side.

Setting Up Your Comparison: The Foundation of Insight

When setting up your comparison, you have two main options:

1. Formal Date Ranges: Use standard periods like months or quarters for consistent reporting.

2. Custom Date Ranges: Select specific dates (e.g., 06 Nov 2024 to 05 Dec 2024) for more targeted analysis.

Pro Tip: Choose comparable periods for meaningful analysis. For example, compare:

• This year's holiday season to last year's
• This quarter to the same quarter the previous year
• Weekends vs. weekdays

By selecting similar business cycles, you'll gain the most accurate insights into your performance trends.

Analysing the Report: Your Retail Crystal Ball

Your comparison report offers a wealth of information:

Overall Performance Metrics

• Sales figures for each period
• Revenue generated
• Quantity sold

Department-Specific Insights

• Performance comparisons across departments
• Individual department deep-dives

Pro Tip: To analyse specific departments more thoroughly, click on them in the left-hand menu.

Understanding POS Data Export: Unleashing the Power of Excel

To gain additional insights, export your data to Excel. Follow these steps:

1. Click the export button in the top left corner of the report.
2. Choose Excel as your export format.
3. Open the file in Excel or OpenOffice (a free alternative).

Once you've got your data in Excel, you can dig deeper.

Actionable Insights from Reports: Beyond Sales Comparisons

Your POS system is a goldmine of retail intelligence. Beyond sales comparisons, consider exploring these powerful reports:

• Top-selling products analysis: Identify your star performers and potential areas for expansion.
• Inventory turnover tracking: Optimise stock levels and reduce carrying costs.
• Customer purchase history: Tailor your marketing and loyalty programs for maximum impact.
• Staff performance metrics: Improve scheduling and identify training opportunities.

Turning Data into Dollars: From Insight to Action

Now that you've gathered insights from your POS reports, it's time to put them into action:

Identify top performers

Optimise the placement of your best-selling products in your store layout.

Adjust inventory

Use turnover data to fine-tune stock levels, reducing overstock and stockouts.

Refine marketing

Leverage department performance comparisons to allocate your marketing budget effectively.

To consistently enhance your retail performance, regularly examine your data, experiment with new strategies, and evaluate the outcomes.

Your Next Moves: Turning Data into Profit

Start harnessing the power of your POS data today:

1. Generate a sales comparison report for the last two months.
2. Identify your top three performing products or departments.
3. Create one actionable strategy based on your findings.
4. Execute your strategy
5. Monitor the outcomes.

Your POS system can be your gateway to success in retail.

Frequently Asked Questions

Q: How do I access sales comparison reports in my POS system?

A: To access sales comparison reports:

1. Open your POS software
2. Navigate to the Reports section
3. Select the Sales option
4. Look for the Compare feature to analyze different periods side by side

Q: What types of date ranges should I use for comparisons?

A: I suggest using formal date ranges, such as monthly ones. Custom date ranges (e.g., 06 Nov 2024 to 05 Dec 2024) are for ad hoc analysis.

Q: What key information can I find in a sales comparison report?

A: Sales comparison reports typically provide:

• Overall performance metrics (sales figures, revenue, quantity sold)
• Department-specific insights
• Performance comparisons across departments

Q: How can I analyse my POS data more in-depth?

A: Export your data to Excel or a similar spreadsheet program. This allows you to perform custom calculations and create tailored data visualisations.

Q: Beyond sales comparisons, what other reports should I explore in my POS system?

A: Consider exploring reports on:

• Top-selling products
• Inventory turnover
• Customer purchase history
• Staff performance metrics

Remember, consistent analysis and action based on your POS data are key to optimizing your retail operations and boosting your bottom line.

Understanding your Customer Acquisition Cost (CAC) is a key retail element today. We use it in marketing budgeting. I will show you how to calculate it to ensure your marketing budget delivers accurate results.

What is Customer Acquisition Cost(CAC)?

Customer acquisition cost, or CAC, is the cost of acquiring a new customer. Different channels, like social media, newspapers, email newsletters, etc., have different costs and effectiveness. We are trying to determine the most successful channel for the cost vs new customers.

To calculate your CAC, we divide your total marketing costs, including advertising costs, promotions, event expenses, product giveaways, and even extra salaries related to marketing efforts, by the number of new customers you gain.

Why CAC Matters

Knowing your CAC helps you:

• Evaluate the effectiveness of different marketing channels
• Allowing you to allocate your marketing budget more efficiently
• Understand the actual cost of growing your customer base
• Make data-driven decisions about your marketing strategies

Calculating CAC with Your POS System

Your point-of-sale system is crucial for accurate CAC calculations. Here's how to use it:

1. Compare current sales to the same period last year
2. Adjust for overall business growth or decline
3. Identify the number of new customers gained by a recent advertisement.

For example, suppose you averaged 100 sales per day last year and made 105 sales per day this year during a promotion. In that case, we had 5 new sales. This year's business is up about 2% compared to last year's figures, so we have five new sales, less than the two we would have had anyway. So, we are looking at three new sales per day due to this advertisement.

Real-World Examples

Let's crunch some numbers to see CAC in action:

Newspaper Advertisement

• Cost: $200 (design) + $1,000 (placement) = $1,200
• New customers: 10
• CAC = $1,200 / 10 = $120 per customer

Facebook Advertisement

• Cost: $200
• New customers: 1
• CAC = $200 / 1 = $200 per customer

Google Marketing Campaign

• Cost: $600
• New customers: 5
• CAC = $600 / 5 = $120 per customer

In-Store Sign

• Cost: $300
• New customers: 6
• CAC = $300 / 6 = $50 per customer

In this scenario, the in-store sign proves most cost-effective.

Beyond the Basics

Customer Value Assessment

Some people prefer profit over sales because a high-margin giftware buyer is worth more than a newspaper purchaser. I support this view. One of the problems here often is that something is popular; prices are thin, and you promote it, which gets some customers but little profit. The cost of the advertisement is actual.

Your POS System can give you the profit figures.

Fixed Cost Considerations

Sometimes, CAC calculations include fixed costs. The new shop should give you four new customers for two shop locations with a difference of $200 extra monthly rent. To a marketer, the CAC = $200 / 4 = $50 per monthly customer. Is $50 a customer worth it to you as a business owner?

Implementation Steps

1. Get figures before the promotion of what your current customers are.
2. Experiment with different marketing strategies and track results
3. Calculate the CAC results; the more you do, the easier it gets.
4. Regularly review and adjust your marketing mix based on CAC data

By mastering your Customer Acquisition Cost, you'll make smarter marketing decisions, stretch your budget further, and build a loyal customer base that will support your business for years. Keep experimenting, tracking, and refining your approach—your bottom line will thank you!

Frequently Asked Questions (FAQ)

Q: Why should I use CAC in my business?

A: CAC should be used in your business as it helps optimise your marketing and sales budget allocation by showing exactly how much you're spending to gain each new customer, allowing you to identify inefficiencies and reduce wasteful spending.

Q: How is CAC calculated?

A: Divide the total cost of sales and marketing by the number of new customers acquired during a specific period.

The formula is: CAC = (Cost of Sales and Marketing) / (Number of New Customers)

The costs include all costs associated with acquiring customers, such as salaries, tools, advertising expenses, and related overhead.

Q: What is a reasonable CAC?

A: The cost of a CAC varies significantly by industry. In Australia, retail prices are generally about $60. If you are starting a business, it's often higher.

Implementing a strategic best-seller labelling system can boost your retail sales through proven psychological triggers. Products with best-seller badges experience an increase in visibility and conversion boost. As a retailer in Australia, this simple yet powerful technique could be the key to driving customer interest and improving your bottom line. The majors like Amazon do it, so why not you?

The Power of "Best-seller" Labels

Best-seller labels tap into fundamental human desires for belonging and social validation. The sense of belonging drives purchase decisions by providing customer validation. Customers who see an item as popular are more likely to trust its value and quality. This psychological trigger can significantly influence purchasing decisions, making it a valuable tool in your retail arsenal.

Why This Works

This strategy is effective for several reasons:

Social proof

People tend to follow the crowd, especially when making purchasing decisions.

Attention-grabbing

The signs draw the eye, making these products stand out.

Simplifies decision-making

A "Best-seller" label can tip the scales for indecisive customers.

Good Value

Best-seller items are seen as good value.

Maximizing Product Visibility

Strategic placement of best-seller products in high-traffic areas and at eye level significantly impacts customer engagement. It is vital as these items sell. Consider these placement strategies:

• Position best-sellers near the entrance to catch immediate attention
• Place them at eye level on shelves for easy visibility
• Use end-cap displays to highlight top performers
• Put items that would sell well with this item around them.

Implementing the Strategy

Now that you understand the psychology and have your data, it's time to put your plan into action:

Best-seller Signs

I suggest purchasing some for a professional look. An essential tip is to ensure your signs are in red to grab attention and create urgency. Have a look at something like this.

Review your top seller's list.

Your Point of Sale (POS) system is a goldmine of valuable data. Here's how to use it to identify your top-selling items:

Go to Register reports.

Now pick "Top N Stock Sales for a Given Period."

Now, in the form put in the last 30 days and select a department

A report looks like this with your top sellers listed.

This report will list your best-performing products over the past month. Now, go through these items and select as many as reasonably possible. Choose as many items as possible from your top sellers' list; the best-sellers are generally evident when you look at the list. Typically, you get about five on every list.

To gain deeper insights, run reports for multiple timeframes:
- Month data for current patterns.
- Three-month data for seasonal patterns 
- Year data for long-term performance

The bonus of doing several runs is getting more best sellers. 

As a punt, you should get about ten items per department. You do not want more.

Select and label your best-sellers

Place your "Best-seller" signs next to or pointing at these items

Maintain the strategy

Set a reminder to repeat this process monthly, as this ensures your "Best-seller" labels always reflect current top performers

Tracking Performance Metrics

To measure the success of your best-seller strategy:

• Monitor sales of labelled items before and after implementation
• Track overall store revenue changes
• Observe customer behaviour and engagement with labelled products
• Analyze changes in product visibility and shelf time

Optimizing Customer Psychology

Remember, bestselling labels are more than signs- powerful psychological triggers. To maximize their impact:

• Use persuasive language on your labels (e.g., "Customer Favourite")
• Combine best-seller labels with limited-time offers to increase urgency
• Train staff to highlight best-seller items during customer interactions

Conclusion

The "Best-seller" labelling strategy is a simple yet powerful tool that leverages your POS system's data to boost sales. By highlighting your top-performing products, you're guiding your customers towards items that will likely satisfy them, increasing your sales.

FAQ

Q: How often should I update my bestseller labels?

A: We recommend that you update your bestseller labels monthly. This ensures that your labels always reflect your current top-performing products, keeping your store layout dynamic and engaging for repeat customers.

Q: What makes a bestseller on Amazon?

A: A bestseller on Amazon is primarily determined by sales volume within a specific category. The Amazon A10 algorithm considers factors such as sales velocity and sales history when ranking products. The bestseller status is updated hourly, reflecting recent sales performance

Q: Can I use bestseller labels for many of my products?

A: While it might be tempting, your customers are not fools and will smell a rat if you are not genuine. Plus, overusing the label can dilute its impact and reduce customer trust. Stick to labelling your actual top-selling items based on your POS data.

Q: What colour should my bestseller signs be?

A: Red is the most effective colour for bestseller signs. Red grabs attention.

Q: How do I determine which products are my bestsellers?

A: Use your POS software to generate a "Top N Stock Sales for a Given Period" report.

Q: Will this strategy work for all types of retail businesses?

A: I have seen it effectively used in many shops, from hamburgers to chemist shops. However, the impact may vary depending on your products and customer base. It's worth testing and measuring results in your unique retail environment.

Q: How does this strategy tap into customer psychology?

A: Bestseller labels leverage social proof, a psychological principle where people tend to follow the actions of others. Customers who see a popular product are likelier to trust its value and quality, influencing their purchase decisions.

Q: Can I combine bestseller labels with other promotions?

A: Absolutely! You can introduce if you want bestsellers for the promotion, too.

Q: How do I measure the success of this strategy?

A: Track sales of labelled items before and after implementation, monitor overall store revenue changes, observe customer behaviour around labelled products, and analyze changes in product visibility and shelf time. Our POS system will be able to provide this data.

Most of our retail clients who never had a Black Friday Sale listened to us, did it at the last minute, and saw increased sales. It's still possible to capitalise on this massive shopping event. Here's how to make the most of Black Friday today and maximise your in-store profits.

Why Participate in Black Friday?

Black Friday has become a vast retail occasion in Australia, with brick-and-mortar stores gambling a vital function. In 2023, in-save Black Friday income increased by 15% compared to the preceding year, with foot visitors up 22% in shopping centres across most critical Australian cities.

Setting Up Your Same-Day Flash Sale

1. Choose the Right Sale Items

Select products that will attract bargain hunters and clear your inventory:

• Overstocked items
• Slow-selling products
• Popular items with a small discount to drive foot traffic

Your POS system can help you identify these products quickly by generating reports on stock levels and sales performance.

2. Leverage Your POS Software

Your point-of-sale system is crucial for last-minute sales success. It makes it very easy.

Here are some instructions. 

Remember, these are overstocked or slow-selling products, and you are dealing with bargain hunters who want stuff like this now.

3. Promoting Your Flash Sale

What is the point of having a Black Friday Sale if you don't tell people about it? Put a sign up. Do not worry about it being a little early or removing it after Black Friday. Black Friday Sales now last for weeks.

On the Facebook page of one local business, which I know is very professionally run, I saw the following written

Don't miss out on these amazing Black Friday deals! Shop early to get the best selection. We also have a great gift guide to help you find the perfect presents for everyone on your list. And don't forget to take advantage of our price match guarantee!

Make your own sign. I suggest including some of these words as, based on what I have seen, they seem to work.

Black Friday

Cyber Monday

Doorbuster 

Gift Guide

Holiday deals

Price match, 

Save money

Shop small

Here are some ideas:

• "Black Friday Flash Sale - Today Only!"
• "Doorbuster Specials - While Stocks Last"
• "Shop Small, Save Big - Support Local"
• "Price Match Guarantee - Ask Us How"

Conclusion

While planning for Black Friday is better, participating and boosting your in-store sales is not too late. By leveraging your POS system, creating urgent promotions, and focusing on clearing stock, you can turn this Black Friday into a profitable event for your shop.

Australian consumers actively seek in-store Black Friday deals. 68% of Australian shoppers now plan to visit physical stores for immediate gratification and tactile experiences.

Post-Black Friday Strategies

Extend it, extend it and extend it. Black Friday is much longer than a day.

Black Friday Sales FAQ

Q: How do you Make a Sale on Black Friday? 

A: Start by determining the proper merchandise to discount, focusing on overstocked gadgets and gradual-moving inventory. Use your POS device to generate inventory reports. Then, creating urgency with time-restrained gives and ensures aggressive pricing whilst maintaining profitability.

Q: How do you Announce a Black Friday Sale? 

A: Create eye-catching signage using proven promotional keywords like:

• "Black Friday Flash Sale"
• "Doorbuster Specials"
• "Shop Small, Save Big"
• "Price Match Guarantee"

Leverage your social media platforms to announce the sale, and don't worry about extending the promotion beyond Black Friday itself, as these sales typically run for several weeks.

Q: What is the Black Friday Sale in Australia? 

A: Black Friday has come to be a primary retail event in Australia, with in-shop sales increasing by 15% in 2023 compared to the previous year. Physical store site visitors saw a 22% increase throughout fundamental Australian cities, and sixty eight% of Australian buyers especially plan to go to brick-and-mortar shops for Black Friday for fast purchases and arms-on shopping stories.

Q: How do you run a Successful Black Friday Sale?

A: Product Selection

1. Focus on overstocked inventory
2. Include popular items with smaller discounts

3. Feature slow-moving products that need clearing

4. POS System Utilisation

5. Use your point-of-sale system to track inventory
6. Monitor sales performance in real-time

7. Implement price changes efficiently

8. Promotion Strategy

9. Display prominent signage
10. Use proven promotional keywords
11. Extend sales beyond Black Friday

12. Implement a price match guarantee

13. Post-Sale Management - Consider extending your sale period to maximize revenue potential and clear remaining inventory.

Time to do some essential Black Friday Stock Analysis; time is running out! 

With Australian retail sales reaching $6.36 billion during Black Friday 2023 and over 50% of Christmas shopping occurring, early strategic inventory planning will directly impact your bottom line. Use your sales history to see what sells in your shop patterns as your key to maximizing Black Friday 2024 profits.

Maximizing POS Data

Our modern point-of-sale system can give you the information you need to get actionable insights into what sells in your shop in this period. Here is your rapid assessment framework:

Data Collection Process

It is easy and takes 30 seconds.

Go to Register reports.

Now pick "Top N Stock Sales for a Given Period."

Look at last year, the week before (17-24 November 2023)

Now look at 6-29 November 2023

This will give you your Key Performance Indicators (KPIs) for sales.

Action Steps for Success

1. Adjust stock levels based on historical trends
2. If necessary, contact suppliers for high-demand items
3. Update display strategies

These reports must be checked to see what looks interesting and, more importantly, if you have enough stock.

Do it and see how you go.

We do not have much time!
 

FAQ: Black Friday Sales Planning Guide

Retail Basics

Q: What is the significance of Black Friday in Australian retail?

A: Black Friday is now Australia's biggest shopping event. It generated over $6.36 billion in retail sales during 2023. It also marks the official start of the Christmas shopping season, with 30-50% of annual Christmas sales occurring during this period. For retailers, it's a critical time.

Q: What are the critical dates for Black Friday 2024?

A: The core Black Friday sales period runs from November 29 to December 2 (Cyber Monday) 2024. However, many Australian retailers begin their promotions earlier in November to capture early shoppers. Plan for:

• Early Bird Sales: Mid-November
• Main Event: November 29
• Cyber Monday: December 2
• Extended Sales: Through early December

Q: Which retailers typically participate?

A: Black Friday has become ubiquitous across Australian retail. Participation includes:

• Major department stores (Myer, David Jones)
• Electronics retailers
• Fashion and apparel brands
• Online marketplaces
• Small and medium local retailers
• Specialty stores

Data Analysis & Planning

Q: What specific POS data should I analyze for Black Friday planning?

A: Focus your analysis on these key metrics:

• Previous year's top sellers (17-24 November 2023)
• Extended period performance (6-29 November 2023)
• Year-over-year growth patterns
• Stock depletion rates
• Average transaction values
• Peak sales times

Q: How can I use historical data to predict 2024 trends?

A: Conduct this three-step analysis:

1. Review last year's performance:
   • Best-selling categories
   • Daily sales patterns
   • Customer purchase behaviours
2. Compare with current market trends
3. Adjust predictions based on economic conditions

Inventory Management

Q: How should I adjust inventory based on historical data? A: Follow these inventory adjustment guidelines:

• Increase top-seller stock by 20-30%
• Reduce slow-moving inventory
• Add new products in successful categories
• Factor in current market conditions
• Set reorder triggers for high-demand items

Q: How can I prepare for supply chain challenges? A: Implement these preventive measures:

• Order high-demand stock early (by early October)
• Establish backup supplier relationships
• Create contingency plans for popular items
• Maintain clear customer communication channels
• Set up stock-level alerts

Sales Strategy

Q: What display strategies work best for Black Friday?

A: Optimize your store layout with:

• High-visibility locations for top sellers
• Clear promotional signage
• Strategic impulse buy placement
• Efficient traffic flow patterns
• Mobile POS stations for peak times

Q: What metrics should I track during the event?

A: Monitor these real-time indicators:

• Sales velocity by item
• Stock levels
• Average transaction value
• Customer flow patterns
• Staff performance
• Return rates

Post-Event Analysis

Q: What analysis should I conduct after Black Friday?

A: Evaluate these key areas:

• Sales performance vs predictions
• Inventory accuracy
• Customer satisfaction metrics
• Marketing effectiveness
• Operational efficiency
• Staff feedback
• Technology performance

Q: How can I improve customer experience based on data?

A: Use your insights to:

• Optimize staffing levels
• Enhance product knowledge training
• Streamline checkout processes
• Improve store layout
• Refine promotional strategies

Implementation Priority

1. Begin data analysis immediately
2. Order inventory by early October
3. Train staff by early November
4. Set up displays one week before
5. Monitor and adjust during the event

Exciting Hallmark Cards Trial: Enhance Your Retail Experience

As a retail and POS systems expert, I'm thrilled to share information about an innovative trial involving Hallmark Cards and POS Solutions that could benefit your small retail business. This collaboration aims to enhance customer engagement and boost sales by uniquely integrating Hallmark technology into our POS system.

The Hallmark Cards Trial: An Exciting Opportunity

How It Works

When a customer purchases a Hallmark card at your store, our POS System captures the barcode during the sale process. We then trigger the Hallmark system to present an engaging competition on its screen, which offers your customers a chance to win a prize by selecting a card.

You can see what it looks like here.

Benefits for Your Business

Enhanced Customer Experience

This interactive element excites the purchase process, potentially increasing customer satisfaction and loyalty.

Increased Foot Traffic

As word spreads about the competition, more customers may visit your store to participate.

Greeting Card Competition

The competition could encourage additional purchases of Hallmark cards and other products in your store.

Costs

No cost. Registration is free.

Trial Locations and Requirements

Your stthat it is must already sell Hallmark cards to be eligible.

We are currently seeking participants in Melbourne and metropolitan New South Wales. NSW offers more flexibility than Victoria. Once we have settled in, we will expand the area.

Why Consider Participating?

Retail Innovation

By participating in this trial, you're positioning your business at the forefront of retail innovation.

Gather Valuable Data

The trial will provide free insights into customer behaviour and preferences, which could help you in future business decisions.

Strengthen Partnerships

We hope collaborating with established brands like Hallmark will open doors for future opportunities and partnerships.

Final Decision by Hallmark Cards

While expressing interest is the first step, Hallmark Cards will ultimately decide whether your store is accepted for the trial. Even if you meet the initial criteria, Hallmark will have the final say in selecting the trial participants.

Next Steps

If you want to participate in this exciting trial, please act quickly. Here's what you can do:

Assess Your Eligibility

Confirm that your store is in Melbourne or metro NSW and that you sell Hallmark cards.

Contact POS Solutions

Reach out to express your interest and ask to be put on the trial

Please understand that the selection process is by Hallmark, which reviews all potential participants.

The trial offers a unique chance to enhance your POS System capabilities and customer engagement at no cost.

It's an opportunity to test innovative retail technology that could give your store a competitive edge by offering a unique experience.

Frequently Asked Questions (FAQ)

Q: How much does it cost to join the trial?
A: Nothing

Q: What equipment is needed to participate?
A: You'll need our POS system. Our team will work with you to ensure your current system can integrate with the Hallmark technology.

Q: Will this slow down my checkout process?
A: The system is designed to be quick and efficient. I doubt it will add any time to a typical transaction.

Q: How will this affect my existing Hallmark card sales?
A: The trial aims to boost engagement and potentially increase sales.

Q: Can I opt out of the trial if, for any reason, it is not working?
A: Yes, you can opt-out at any time. We value your feedback and will work with you to address any concerns.

Q: How will my customer data be handled?
A: It will not be, and in any case, all customer data is handled in compliance with Australian privacy laws.

Q: Will I receive training on how to use the new system?
A: Yes. We provide comprehensive training for you and your staff before the trial begins.

Q: What happens after the trial ends?
A: Based on the trial's success, we hope it continues and that they expand the program.

Update: When this was first published, as it was new, we did not know if there were any costs to join the program; we have received confirmation that there is no cost. The article was updated.

​

It's becoming evident that retailers across Australia are already gearing up for the festive season. 

Analysing Christmas Interest Trends

To measure public interest in the upcoming holiday season, I turned to Google Trends (www.google.com/trends), a valuable tool, I find for measuring Australian interest over time. The results paint an interesting picture:

• Consistent Interest: Over the past four years, Australian public interest in Christmas-related searches has remained stable.
• Slight Increase: There's a small but noticeable uptick in Christmas-related searches compared to past years.
• Long-Term Stability: Extending the analysis to cover an eight-year period shows little variation, indicating a consistent level of holiday enthusiasm among Australians.

This data shows that despite the current economic conditions, Australians' interest in Christmas celebrations remains constant. For retailers, this presents both opportunities and challenges as we approach the busiest shopping season of the year.

As the holiday season approaches, we must be well-prepared to capitalise on the busiest time of the year. Here is an interesting report

Understanding the 2024 Christmas

Here's what we're seeing:

Consumer Sentiment and Spending Patterns

Cautious Optimism

Despite economic pressures, most (76%) of Australian consumers plan to spend the same or more than in 2023.

Value-Seeking Behaviour

A whopping 70% of shoppers state sales promotions and discounts as the main factor in purchasing.

Early Bird Shopping

55% of Aussie consumers have started their gift shopping by October, indicating your need to be prepared now.

November Peak

63% of consumers plan to complete their Christmas shopping in November, particularly late November.

Black Friday Boom

Black Friday sales are rapidly increasing in importance in Australia, marking the start of the Christmas shopping season.

Category-Specific Trends Expected for Christmas 2024

Clothing

This category has emerged as the most popular gift choice for 2024, overtaking gift cards and electronics for the first time in nearly a decade

Books

Books are among the top gift choices

Gift Cards:

While no longer the top choice, gift cards remain popular, ranking, but the margins are so low that it might be questionable in this category. Many of my clients tell me they feel it costs them money as people spend more on gift cards than on their products.

Food:

Food spending is expected to dominate the peak season; no matter how times may go up or down, people have to eat.

Electronics

While specific figures aren't provided, electronics appear to have dropped in popularity compared to previous years, no longer being among the top gift choices

Overall, most expect a shift towards more practical gifts.

Toys

One category that is not being discussed but I think is worth looking into is kids, people now are not cutting down on their kids. I think you will find strong interest in toys, look at movie-inspired toys, what about toys like the Barbie Rewind 80s edition Career Girl Doll, Wizarding World Harry Potter Interactive Dobby and Batman Mega Mech Playset. Lego is trending on social media exposure. With the predictions of a hot summer water toys are expected to be popular. Learning toys with educational aspects, particularly those focusing on STEM education, are a priority for many parents

Preparing Your Retail Business for Holiday Success

Your POS System

Your point-of-sale system is the backbone of your holiday operations. Here's how to ensure it's ready:

Hardware Check

Test all POS computers, including backup registers. Ensure proper cabling and network connections. This cannot be stressed too much. Make sure everything works now.

Software Updates

Install any necessary updates to your POS software well in advance. You do not want to experiment over Christmas. It is highly recommended that over Christmas, you do not update your computers.

Strategic Inventory Management

Use your POS system's data to inform your inventory decisions:

Analyse Past Sales

See what sold over last year's Christmas period to identify products that sold in your shop.

Supplier Communication

Discuss expected order volumes with suppliers to avoid shortages.

Seasonal Stock

Ensure adequate stock of holiday decorations, gift sets, and greeting cards.

Financial Planning

Proper financial management is crucial during this high-stakes period:

Budget for Increased Expenses

Plan for higher inventory costs and seasonal staffing.

Cash Flow Projections

Use your POS data to forecast cash flow and plan accordingly.

Step 4: Staff Preparation and Scheduling

A well-prepared team is essential for a smooth holiday season:

Analyse Staffing Needs

Review last year's data to inform this year's staffing levels.

Create Flexible Rosters

Use your POS system's staff management tools to create efficient schedules.

Step 5: Marketing and Promotions

Effective marketing can significantly boost your holiday sales:

Social Media Engagement

Start early with holiday-themed social media content to build excitement.

Store Layout

Plan your product placement to maximise the visibility of holiday items.

Festive Decor

Use holiday signage and decorations to create a cheerful shopping environment.

Prepare for Peak Shopping Events

Be ready for high-volume shopping days:

Black Friday

Ensure you can handle increased transaction volumes.

Extended Hours

Plan for extended store hours during peak shopping.

Holiday Preparation Checklist

Use this comprehensive checklist to ensure you're fully prepared:

• [ ] Update and test all POS hardware and software
• [ ] Review inventory levels and set up automatic reorder points
• [ ] Analyse past sales data to inform stock ordering
• [ ] Communicate with suppliers about expected holiday volumes
• [ ] Plan store layout and product placement for holiday items
• [ ] Review and adjust financial projections for the season
• [ ] Create staff rosters and hire seasonal staff if needed
• [ ] Conduct staff training on POS, customer service, and product knowledge
• [ ] Develop and schedule holiday marketing campaigns
• [ ] Prepare holiday-themed store decorations and signage
• [ ] Consider a gift wrapping services
• [ ] Ensure adequate stock of gift cards and packaging materials
• [ ] Plan for extended store hours during peak shopping periods

My personal view

The holidays are just around the corner. We have to shine. I've seen firsthand how a well-used POS system can turn a good season into a great one. It's not just about ringing up sales - it's your secret weapon for managing stock, keeping your team on track, and creating a shop that customers love. Trust me, your POS is more innovative than you think - use it to make your life easier and your business stronger this Christmas.

Once a fringe holiday, Halloween has now become a significant retail event in Australia.

The Rise of Halloween Down Under

Halloween has become a frighteningly big business in Australia. This year, expected: 

• A whopping 21% of Australians are expected to celebrate Halloween
• Total retail sales are forecast to reach $450 million
• The average Aussie Halloween enthusiast is set to spend $93

Who's Driving the Halloween Craze?

Interestingly, it's not just kids fuelling this trend. Adults aged 35-49 are the most enthusiastic Halloween celebrators, with 40% planning to join the fun—a 3% increase from last year!

Top-Selling Halloween Categories

The retail industry expects these categories to sell, so look for top Halloween products here:

What sells in your shop

Go to your POS system into Register Reports

Select "Top N Stock Sales for a Given Period"

In the form, put in the following dates: 25/10/22 to 31/10/22. A report will come out with what is sold over that week. 

As time is running out, could you do it now?

This data-driven approach has helped you avoid overstock nightmares and check that you have the products sold in your shop on Halloween.

Here are some more ideas to consider.

Devilish Decorations

The trend is now that Aussies are getting more creative with their Halloween decor each year, turning their homes into haunted houses.

How about considering:

• Halloween paper plates, cups, and napkins
• Spooky banners
• Balloons
• Creepy cocktail accessories (skull ice moulds, witch's brew punch)

Trick-or-Treating Essentials

The tradition of trick-or-treating has taken off in Australia, so you may want to consider:

• Plastic pumpkin buckets for collecting treats
• Glow sticks and light-up accessories for safety
• Halloween-themed bags and baskets
• Face paint and temporary tattoos for quick costume touch-ups

Navigating the Challenges of Halloween Retail

In retailing, Halloween can be challenging. Here is what I've learned over the years:

Start Now

There is a limited amount of time to begin planning your Halloween stock. Look for something original.

Manage Stock Carefully

Many Halloween items have a short shelf life. You do not want to be stuck with difficult-to-sell Halloween-specific items after October 31st. The odds are you have to put them in storage for next year or sell them at a discount.

Advertise

Put up signs or stands in front of the shop. If you have an Instagram or Facebook page, use it to show your Halloween products and create buzz.

Conclusion: Embracing the Halloween Spirit

Halloween is worth looking into.

FAQs about Halloween in Australia

Q: How big is Halloween in Australia?

A: Halloween is growing in popularity across Australia. Over 5 million Aussies, or about 1 in 5 people, celebrated Halloween this year. Social media and fun family activities fuel interest, so we can expect the numbers to keep rising.

Q: How big are Halloween sales?

A: Halloween spending totaled $430 million in 2022 and jumped to $490 million in 2023. Early estimates for 2024 put spending around $450 million.

Q: How much money do Australians spend on Halloween?

A: Halloween retail trends are up. Today's average spending for a person celebrating Halloween is expected to be $93, an increase of $7 (8.1%) from last year.

Q: What sells the most for Halloween?

A: Halloween sales Australia, top Halloween categories that Australians spend on include:

1. Trick or treating (45%)
2. Treats for trick-or-treaters (38%)
3. Halloween costumes (37%)
4. Home decorations (32%)
5. Attending or hosting events (18%)

Q: Which product category has the most sales for Halloween?

A: The top-selling product category is trick-or-treating gear, with 45% planning to buy these supplies.

Q: What age group spends the most money on Halloween?

A: Australians aged 35-49 comprise the biggest spending age group at 40%, followed by those under 35 at 25%.

Q: Is Halloween getting more popular in Australia?

A: Yes. This year, 300,000 more Australians will celebrate than last year, and it is showing steady growth in popularity.

Brochures are a cornerstone of modern marketing strategies, offering flexibility across tangible and virtual platforms. The topic of effective brochure design recently came to the forefront when a client recounted their experience developing promotional materials.

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 I learned that after exploring various options, my client highly recommended a web-based application. I pass on his suggestion here because I think it's a good one. 

The Enduring Value of Brochures

Brochures remain a versatile and impactful business asset:

1. Dual-format flexibility: They are effective in both print and digital forms
2. Ideal for detailed product or service descriptions
3. A visual embodiment of your company's identity
4. Suitable for events, direct mail, email, and social media sharing
5. In a digital world, physical brochures provide a tactile experience that can leave a lasting impression
6. Modifying your brochures to specific audience segments or as conditions change is easy. 
7. Cost-effective compared to some digital advertising methods as they have a high return on your investment.

Brochure Design Software Comparison

Brochures are bigger than pamphlets, and I suggest looking for something that can handle something more considerable.

- Free trial option: I recommend testing a system out before committing to it. So, a free trial is a big plus. Sometimes, some software does not fit you; I am shocked about how some people's minds work.  Anyway, test the platform before committing.

- Look for a user-friendly interface that works for you. Check that it is easy to use

- Growth potential: You do one brochure, you probably want to do another and another, and as you get better, you will want something that you can grow into. 

- Check that it has many customisable templates and a wide range of professional templates to suit your business and style. You do not want to keep starting from scratch with every brochure.

- Today, everyone wants to work wherever they are. This is a big plus if your software is available on the web and so accessible from any device with an internet connection

- Export options: Flexibility to export in various formats suitable for both print and digital distribution. You will find that different people want different formats.

Effective Brochure Design Tips

To ensure your brochure makes a lasting impression, it's your business, and you do not want to appear unprofessional, so consider these tips:

Eliminate Errors

**Proofread meticulously**: Typos and spelling errors can significantly undermine credibility. Please have multiple people review the content before finalising. A helpful tip is to read the text backwards; it can often show mistakes.

Stay Current

**Feature up-to-date products**: Ensure your brochure showcases your latest offerings to avoid misleading potential customers. I had a client who used a picture of a spa model. Soon, it became an old model, meaning the brochure became useless. 

Optimise for Various Devices

**Test across platforms**: Your e-brochure may look different on different screens. Use online tools to preview how it appears on other devices, such as iPhones and Samsung mobiles. One site that does this well is here.

Prioritise Readability

**Focus on text layout**: No one will read a poorly organised brochure; all you do is deter the reader. Aim for clear, concise, and well-structured content.

Balance Information

**Avoid information overload**: While including every detail is tempting, focus on key messages. A picture is often better than words.

Maintain Consistency

**Use a cohesive design**: To create a professional look, stick to a consistent colour scheme, font selection, and style throughout the brochure.

Choose Colours Wisely

**Ensure legibility**: Select colour combinations that enhance readability. High-contrast options, such as black text on a white background, often work best.

Use High-Quality Images

**Incorporate professional visuals**: High-resolution images can enhance your brochure's appeal significantly. Consider contacting suppliers for professional product photos. I have yet to meet a supplier who has not been helpful here. 

Include Accurate Contact Information

**Double-check details**: Ensure all contact information is current and easily visible within the brochure. 

I had a client who forgot to include their contact details. What is the point of making a great brochure if the potential customer needs to learn who you are? 

Prioritise Content Over Design

**Focus on your message**: While the design is essential, the content should be your primary focus. Communicate your value proposition and key selling points.

Brochure Design Best Practices

To avoid common pitfalls and create genuinely effective brochures, consider these best practices:

1. **Plan**: Start by looking for something good. It will give you a good idea of what to do.

2. **Work from what you know**: Working with what you know and move into what you do not know. Fill in what you can and then slowly work into the unknown. It will fall into place. 

3. **Allow ample time**: I would not rush it.

4. **Consider your audience**: You are not writing for yourself but for your target market.

5. **Incorporate a clear call to action **: You need to explain to readers what to do after reviewing your brochure.

6. **Optimise for the proposed format**: Check separately for print and digital distribution. What works for one does not work for the other.

7. **Links**: For e-brochures, incorporate clickable links or embedded media to enhance engagement. 

8. **Use QR codes**: QR codes are used on printed brochures to link the gap between print and digital experiences.

9. **Use graphs or infographics**: Do not use heaps of figures; instead, use graphs and other visual representations of data to make complex information more digestible.

10. Use appropriate font sizes and colour contrasts to ensure your brochure is readable for individuals with visual impairments.

Remember, your business image is on display in every brochure you create. Allocating time and resources to design sophisticated, engaging brochures results in powerful promotional assets that yield results across traditional and digital mediums. A well-crafted brochure, adept at presenting products, underlining services, or narrating your brand's journey, can serve as a linchpin in your marketing strategy, aiding in differentiation and leaving an indelible mark on potential customers.