As we are about to enter 2025, preparation is crucial for planning promotions throughout the year.
Here are the primary retail marketing holidays in 2025.
January 2025
1 January - New Year's Day: Kick off the year with resolution-themed promotions
26 January—Australia Day: Consider community-focused events and be mindful of people's sensitivities even if you do nothing.
29 January - Chinese New Year (Year of the Snake): Embrace wisdom and transformation themes with snake-inspired decor and promotions
February 2025
14 February is Valentine's Day. Stock up on cards, chocolates, flowers, and gifts for relationships.
April 2025
18 April - Good Friday: Start Easter promotions with baskets, chocolates, and egg decorating kits
20 April - Easter Sunday: Continue Easter-themed events and sales
May 2025
11 May - Mother's Day: Focus on personalised gifts, jewellery, and pampering products
June 2025
25 June - Islamic New Year: Stock appropriate greeting cards
30 June - End of Financial Year (EOFY): People want diaries; they often want to buy in this financial year for tax-deductible purchases.
July 2025
1 July - Start of the new financial year: Launch your stocktake sale to clear old inventory
September 2025
7 September - Father's Day: Promote gifts for dads, grandfathers, and father figures
22 September - Jewish New Year: Ensure you have relevant greeting cards in stock
27 September - AFL Grand Final: Stock team merchandise and consider hosting viewing events
October 2025
31 October - Halloween: Stock costumes, decorations, and treats
November 2025
Start Christmas promotions early this month. Most Christmas sales are now in November.
28 November - Black Friday: Plan a major sales events
December 2025
1 December - Cyber Monday: This retail shop in 2024 was a good sale date.
24 December - Christmas Eve: Highlight last-minute gift ideas
26 December - Boxing Day: Launch your post-holiday sales
31 December - New Year's Eve: Promote party supplies and "New Year, New You" products
Additional Retail Opportunities
Remember to check out fun retail days that align with your brand. For example, 29 January is Puzzle Day, an ideal day to market themed promotions on puzzle books. Visit here for more ideas to spice up your retail calendar.
Remember, planning and staying flexible is key to a successful retail year. Use this calendar as your guide, but always be ready to adapt to changing market conditions and consumer trends.
Note: If you want a better copy to download, click here.
