The trend of national newspapers with local state content is continuing. News Corp in its major newspapers is now nationally rolling out three new lifestyle lift outs.
These sections will be added to the existing local state newspapers.
From the newsagents view, it is a step forward. The sections look good. One is on recipes, restaurant and wine reviews, another section is a guide to TV shows, gadgets and technology, and the last is an entertainment guide. I am sure they will be popular.
What News Corp want, I suspect is all state newspapers will be national papers with local sections. It is both saves money as it is much cheaper to produce one newspaper than many, and it is easier to sell advertising nationally, if you have one newspaper.
