A client who is reducing his shelf space in magazines, asked whether I could advise him about the magazine sales now. I data mined his figures for the last quarter.
My advice to him is that overall he has about an 4% drop on every magazine category except the home and garden category. The home and garden category in his shop is up by about 3%.
So I would suggest leaving the home and garden category the same or perhaps even increasing it somewhat and reducing all the other magazine area by 4%.
Home and garden category includes such magazines as
Title
Australian Handyman
Australian House & Garden
Australian Home Beautiful
Belle
Better Homes and Gardens
Burke’s Backyard
Country Home Ideas
Country Style
Earth Garden
Gardening Australia
Inside Out
Real Living
Vogue Living
Your GardenNote some of these are not doing well
