Well, it does not look good at all, the biggest newspaper in Australia; The Sunday Telegraph was down 9.8 per cent on last year's figures. The Melbourne Age down 20 per cent, now that would hurt. News Corp overall did not do so badly about 9.5% down; West Australia 8.0% down, Courier Mail were very happy to be only down 2.4%, Advertiser 9.4% down, Mercury 7.4% down and the Financial Review 7.6% down. One issue that does seem to be coming out of these surveys is that Australians are sharing more their newspaper and magazine so buying less but reading them more.