The most important circulation figures for us is the ABC circulation figures, mainly because that is the one everyone associated with newsagencies uses. These will soon include digital sales. The existing information, however, for printed publications will be unchanged so nothing will be lost.
I think this is a step forward both as it will give us real undisputed figures to discuss what is happening on online rather than the vague comments being stated now and also as only sold digital copies will be counted. Currently I think many publishers have been overstating their digital sales. Now they need to abide by strict rules.
One question I do have, is in Australia it is very common a bundled sale of a product which comes with an online subscription for a year. It is that going to be counted? I suspect so, I am not so sure it should!
If you want to know more, click here. [Link removed]
