As word got around that on page 17, there was a voucher for a slab of Corona Beer for $29.99, a run started on yesterdays Age's.
Of course no newsagent was told about it, probably because there would not be many for the public if they had been told.
Apparently, it was reported that Dan Murphy shops just had queues of people with these vouchers.
If you have some copies left of yesterday's age you may want to let special people know about it, if they have not heard about it. The voucher's good until Sunday. It should be good in all states.
What it does show is that newspapers are good for advertising and can be very effective.