A few people who wanted to attend our upcoming webinar on social media marketing tips have said they are currently too busy ramping up for the holiday sales season, so we've decided to postpone the webinar until early next year when things settle down. We know this time of year can be hectic for retailers now!

New Webinar Date

We have rescheduled the webinar for mid-February 2024. We'll send out reminders as it gets closer.

Why Social Media Matters for Your Store

Social media marketing can be a huge boost for local shops, and it's probably the most effective advertising today.

Here is what we cover:

Choosing the Right Platforms

We'll provide tips on prioritizing platforms like:

• Facebook - By far the most prominent platform, essential for retailers
• Instagram - Great for visually showcasing products & store culture
• Google My Business - Vital for local search visibility

Setting Up Your Facebook Page

A good Facebook presence is invaluable, so we'll walk through crucial elements like:

• Ensuring your business info/hours are accurate
• Writing an engaging About section

Posting Content That Connects

We'll explore free content ideas centred around:

• Seasonal offers and sales events
• Using photos that quickly communicate what you offer
• Local community happenings
• User-generated content from customers

Monitoring Performance

You will never get very far in social media if you do not measure, so I will run you through a free social media analytics tool that integrates into our POS Software to help track your KPIs:

I will then run you through the most popular social media marketing KPIs.

Engagement rate is the percentage of your followers interacting with your social media posts.

Reach is the number of unique people who see your social media advertisements.

Impressions are the number of times your social media posts are seen, which shows both positives and negatives.

Understanding performance data lets you refine your strategy over time.

Conclusion

Please let us know if you have any other questions before mid-Feb 2024

Nowadays, we cannot do face to face meetings, so online webinars do all our training.

It does have some advantages, such as being convenient to attend, and participants who come can save a lot of time as there is no travelling. 

Anyway, here is the latest one for those that could not make it.

Click here for a webinar on Stock Controlling reporting from your point of sale software.
 

Social media like Facebook is no longer optional with this pandemic. In the past, I have felt that it was an excellent way for small business owners to connect with their customers. Now its a necessity. People no longer just walk past your shop, see it and come in. The best, cheapest and possibly only way to communicate today to these people is online with social media. 

Here are some key statistics

1. 85% of the eligible (age 13+) Australian population have active social media accounts, Source
2. Australians spend an average of 1 hour 47 minutes per day on social media, and this has been increasing slowly over the past 8 years. Source

I have been doing it for years successfully, studied on it and here is my latest qualification.

I will do a webinar on the basics of how to market your shop free online in your marketspace if there is enough interest.

We will be having a webinar on your EOFY reporting which we would love for you to attend. It will be hosted through Facebook Live, on Monday 6th July, at 10 am!

We will cover:

• Profit / Loss 
• Stock Valuations
• Outstanding Customer Debts
• Outstanding Subagent Debts

-General Discussion

Got anything you wish to add or comment, go for it here.

To join, go to https://www.facebook.com/POSSOLUTIONSAU/Live  at 10 am!

Hope to see you then.

While you are there, why not go to the POS Solutions Facebook Page and like us? That way you will be informed on future webinars too.

Today at 10 am on our Facebook page here we will be hosting another free online discussion. This one is for people looking at ePay. The emphasis will be on the different ePay products and how it works through their point of sale system.

Also coming will be the Head of Account Management at ePay to answer any questions that you have on the product.

So if you have any questions, you will get the answers from the top.

To join click here at 10 am

We had a lot of people attend today's webinar, I was stunned that now we are getting over eighty (80+) people attending. The numbers have certainly grown. The reason I think that the numbers attending are going up so fast is that people are getting more used to these webinars. Also, I think going by the comment by people that attended our webinar series appreciate that we ware delivering practical advice from our software experts on the current range of business challenges that we are all facing during this COVID-19 pandemic.

This is a recording of the most recent COVID-19 webinar hosted by us dealing with common issues dealing with how to get the information required by the government turnover. Much of this can also be used in getting the information required by many landlords.

We also showed you how to identify what stock is selling and not-selling

We look forward to seeing you at the next one.

We would love for you to attend our next Webinar, which will be hosted through Facebook Live, next Thursday, 30th April 2020. 

The agenda will be:

-Sales Comparison Reporting - Report on how much the COVID-19 restrictions have affected your business

This is a frequent problem now as both the government mainly for jobkeeper and many landlords are asking for this information

-Top and Bottom Selling Items

-Items that have stopped selling

Times have changed and now what you think is selling and what is selling are often different

-Save money with Advanced stock Reporting - What doesn't sell and what can be returned straight away, as well as how to use Automatic Instant Returns

-General Discussion

To join, go to https://www.facebook.com/POSSOLUTIONSAU/Live on Thursday at 11 am!

Hope to see you then.

While you are there, why not go to the POS Solutions Facebook Page and like us? That way you will be informed on future webinars too.

PosBrowser has launched a new facility for you and your clients. We now offer a Zip Pay payment type directly built into the PosBrowser register.  This week we were joined by Andreas Collier from Zip pay to discuss and demonstrate how easy it is to setup and use as well as answering a bunch of question you may be interested in hearing. 
Watch the video and see what you think. 
Also as a special offer to PosBrowser user, Andreas will personally handle the process of getting your ZIP PAY account activated and the details you will need for integrating ZIP with PosBrowser.   Just contact him via email [email protected] 

If you find this video helpful or you have any question please reply in the comments. Also check out our blog often to see what the next webinar is going to cover in our weekly sessions or make a suggestion for a topic you'd like to hear more about.