These are some photos of shop windows I saw the other day.
The front window is now more critical in many shops than ever before because today, no one is just browsing.
Your shop needs now
1) A website with Click and Collect, something that your POS Software has inbuilt.
My recommendation is to advertise your Click and Collect as immediately available. Click and Collect takes several days to complete for most majors. For those who require it immediately, this is not a suitable option.
What you are saying “This item is in stock here, and you can get it now.”
2) A Facebook page
It can do Message and Collect
3) A Call and Collect service. Make sure that people can see an ID number from the shop window so if they like it and want to order it, they can order it over the phone.