I have spoken about click and collect a few times here over the past years.
If you have not already done so, this is why you should look at Click and Collect!
Near me is a small strip shopping centre. I walked down the shopping centre what I discovered that every single shop in my centre had a sign in their window advertising their click and collect service. Looking at the cars coming and going, I could see it was in use. Some of the shops, its the only business they can have.
Now, this is not a notable centre. Although new it is ordinary with a range of shops having small to large retailers. Clients are not computer savage or sophisticated.
Let me start by saying that our POS system makes it very easy for you to set up and do click and collect, more about that later.
Here are some reasons why you should consider doing this if you have not already done so.
-Many people now do not want to come to your shop because of COVID-19. To service these people as a retailer, you now have to look at alternatives or lose these people.
- Here is a costing from the USA costing out the alternatives by options. If you go through the list, you can see significant operational costs savings compared to delivery by click and collect.
-For many small retailers, delivery in Australia is not worth it. You need as a rule orders of about $100, to make it worthwhile delivering.
-Click and collect is much faster. Your customers can have their goods often in minutes.
-In the click and collect model, the customers come to the shop to collect their purchases. Many, studies state that between 49% to 61%, make new unplanned purchases. These are often impulsive or forgotten items. You are not going to get much of this business from a delivery model.
-People are comfortable buying on click and collect, as they know you. They know if anything goes wrong with their purchase, they can go to your shop immediately.
My advice is to try click and collect and see what happens. You can make adjustments as you go on, if it does not work, you can stop it.
If so, you want to do it.
You need to make a clear strategy for your program! Go out of your shop, see what others are doing, check out the opposition and make a plan.
- Do you want to introduce a fee? Can you?
-What packaging are you going to use?
-Where is going to be your collection point?
- How will the customer warn you that they are here?
etc.
Now once you are on your trial.
Advertise it boldly in your window! There is a question often raised did "A tree did not fall if no-one heard it!", if you do not advertise "Click and Collect" you do not have it.
This is how I recommend doing it in our software. I would suggest using business invoicing with an A4 receipt in the cash register. It is easy to do.
Look for the item, to click and collected.
Click on the "Receipts" button.
Find the receipt you would like to print.
Then select the "A4 Print" button as here.
Out will come an A4 receipt:
As always, please let me know your thoughts and how it goes.
