We have all had shop assistants asking if they can help. Most customers say they do not like to be disturbed by shop assistants. It's a fact, but is not disturbing them the best thing for the shop?
If you want something to think about in your shop, have a chew on this study here. This study points that out.
"Shoppers who interact with a sales associate are 43 percent more likely to purchase a product, and their transactions have 81 percent more value, compared to those who don't interact with an associate. In addition, they are 12 percent more likely to revisit the store."
This is true of all shops; see here.
The orange is the increase in sales, notice the department store which is the least technical got the biggest percentage increase.
Let me give you a personal example. I went to a toy shop to buy a kid's present. I was unsure of what to get, so I appreciated it when a shop assistant suggested that I buy a kid's table set. So I bought it on her recommendation.
1) So your staff needs to know their products.
The study also states there are significant problems when customers can't find a shop assistant when they have questions. A negative experience can lead to customers going elsewhere.
2) So you have to make sure that your staff is at hand.
What is clear is that consumers do rely on interaction with your staff to make purchasing decisions. Helping them will lead to a significant increase in sales and repeat purchases.
Try it out now.
