We were sent this marketing report on Australian newspapers, which I found interesting.
One comment certainly gave me food for thought.
Despite increasing internet usage, in 2008 substantially more people are reading a newspaper each week than are using the internet each month
I suspect it is true. I know my Mum, Dad and brother-in-law rarely go on the net but they read newspapers every day. Many like me that are almost wired to the net often read daily newspapers too.
I would also disagree with some of the section on “Recent trends in newspaper circulation”. I would say that currently, circulation is slightly down. Still starting from such a high sale figure for a typical newsagent, even a few percent down still leaves a big market.
There is a market report we have which is well worth reading about newspapers today if you are interested.
