Nielsen has just released their survey on New Zealand newspaper readership. The result of this survey is that newspapers readership is up by slightly over 1%. Unfortunately they don’t give the sales figure. Still considering the figures in Australia these results are excellent.
This is despite an active distribution of free newspapers. Obviously the worldwide trend to on-line newspapers is not worldwide.
However with magazines looking at the list the big sellers all are unfortunately down for example the NZ Woman's Weekly down 6.6%, New Zealand Woman's Day down 4.8% and TV Guide down 6.3%.
Much more then newspapers, newsagents must look at their magazines.
