Now, in Victoria, it's a time when the place buzzes with the AFL Grand Final in Melbourne.
To Open or Not to Open?
The problem is that it's a public holiday, and it costs if you have staff on that day. So, as the day approaches, retailers are asking themselves whether to open.
But here's the problem if they decide to open: do your customers know you are open on AFL Final Melbourne?
The Customer Confusion Challenge
Last year, one of our clients decided to open their shop on Grand Final Day, but they saw very few customers. They think it was because many customers assumed we'd be closed.
Let them know
Spread the word: For example, plaster a "Yes, we're open!" sign on the shop front.
If you have a Facebook account for the shop, let them know there.
If you can put something in front of the shop to show you are open so people can see it.
Final Thoughts
Your customers can only buy from you if they come, even if you are open.
Do it now as you do not have a lot of time.
