What the Lucky Charm Group have been doing is running a special magazine combo of a Woman's Day and a Oz Weekly. Please look what the benchmarking shows.
Before the rewards program was introduced from Monday the 26/September to the Tuesday 27/September, they sold 12 combos which was reasonable. Here is the benchmarked data across the group.
| Shop Name | Transaction Date & Time |
| TLC CITY RAIL | 26/09/2011 8:39:25 AM |
| TLC CITY RAIL | 26/09/2011 12:05:40 PM |
| TLC MADDINGTON | 26/09/2011 12:15:45 PM |
| TLC MELVILLE | 26/09/2011 1:23:37 PM |
| TLC MELVILLE | 27/09/2011 12:15:22 PM |
| TLC MIDLAND | 26/09/2011 2:06:30 PM |
| TLC MIRRABOOKA | 26/09/2011 11:53:35 AM |
| TLC NORANDA | 26/09/2011 2:09:29 PM |
| TLC ROCKINGHAM | 26/09/2011 12:12:56 PM |
| TLC TOOWOOMBA | 26/09/2011 8:14:28 AM |
| TLC TOWNSVILLE | 26/09/2011 8:53:29 AM |
| TLC WARNBRO | 26/09/2011 3:46:36 PM |
Because now they have a rewards card program, the same combo run from Monday 3 Oct to Tuesday 4 October a week later, they sold 34 combos - a 183% increase
Transaction log of the benchmarked group sales are
| Shop Name | Transaction Date & Time |
| TLC BALDIVIS | 3/10/2011 12:09:41 PM |
| TLC BALDIVIS | 3/10/2011 1:18:50 PM |
| TLC BALDIVIS | 3/10/2011 2:02:36 PM |
| TLC BROADBEACH | 3/10/2011 5:47:14 AM |
| TLC CALAMVALE | 4/10/2011 12:45:41 PM |
| TLC CENTREPOINT | 4/10/2011 8:11:36 AM |
| TLC CENTREPOINT | 4/10/2011 3:16:23 PM |
| TLC CITY RAIL | 3/10/2011 6:10:40 AM |
| TLC CITY RAIL | 3/10/2011 6:53:09 AM |
| TLC CITY RAIL | 3/10/2011 8:21:26 AM |
| TLC CITY RAIL | 4/10/2011 7:09:39 AM |
| TLC CITY RAIL | 4/10/2011 1:27:46 PM |
| TLC HERVEY BAY | 4/10/2011 6:59:06 AM |
| TLC MADDINGTON | 3/10/2011 12:09:48 PM |
| TLC MELVILLE | 3/10/2011 4:59:40 PM |
| TLC MIDLAND | 3/10/2011 9:49:37 AM |
| TLC MIRRABOOKA | 3/10/2011 12:02:50 PM |
| TLC MIRRABOOKA | 3/10/2011 1:12:03 PM |
| TLC MIRRABOOKA | 3/10/2011 1:43:49 PM |
| TLC MIRRABOOKA | 4/10/2011 8:36:12 AM |
| TLC MIRRABOOKA | 4/10/2011 8:49:42 AM |
| TLC NOOSA FAIR | 4/10/2011 11:12:27 AM |
| TLC ROCKINGHAM | 3/10/2011 12:25:54 PM |
| TLC SOUTHERN RIVER | 3/10/2011 11:47:12 AM |
| TLC SOUTHERN RIVER | 3/10/2011 12:17:48 PM |
| TLC SOUTHERN RIVER | 3/10/2011 3:53:21 PM |
| TLC TOWNSVILLE | 3/10/2011 6:08:39 AM |
| TLC TOWNSVILLE | 3/10/2011 7:28:18 AM |
| TLC TOWNSVILLE | 3/10/2011 11:02:58 AM |
| TLC VICTORIA PARK | 3/10/2011 9:22:24 AM |
| TLC VICTORIA PARK | 3/10/2011 11:44:57 AM |
| TLC VICTORIA PARK | 4/10/2011 12:59:49 PM |
| TLC WARNBRO | 3/10/2011 10:49:55 AM |
| TLC WARNBRO | 3/10/2011 11:26:43 AM |
