Well early figures released by the Australian Retailers Association (ARA) with Roy Morgan Research are showing an increase in sales and consumer demand compared to last year. As these people have been accurate in previous years, and this prediction does have a ring of truth to them, as economic growth is up, employment growth is also up although we have not had a pay rise in a number of years, I tend to believe them.
When I did a google trend analysis it shows the same upward trend for Christmas.
Blue is 2017 from the 10/10/17 to now, red is 2016, yellow is 2015 and green is 2014. As you can see blue(2017) is up.
So overall the signs look good for a good Christmas for retailers this year.
Make sure your prepared.
