Too often, my clients miss out on sales as they are not prepared. Don't be disheartened; okay, this year fizzled, but there are good reasons for attempting next year.
In business, you need to be organised.
I suggest you go over your diary and write your business's critical retail marketing days. Put in a check date when you need to get your stock organised, a date when signage has to be up, and the marketing day date. Your POS sales reports can give you many good ideas about what you need to get.
Here are the important key retail dates that every retail should know and plan for:
July 2022 (Now)
- EOFY Sales
- Stocktake sales
- 4th Fathers Day
- AFL Final season
- 31st Halloween
-1st Melbourne Cup
- 25th Black Friday sales
- Christmas season begins
25 Dec Christmas Day
26 Dec Boxing Day sales
31 Dec New Year's Eve
However do not stop here, go over your business and I am sure you have important sales dates for your market space too.
eg Fashion shops - Winter sales (now)
Card sellers - 30 July – Islamic New Year