Ignoring Valentine's Day can cost you. It is dollars considered the fifth biggest shopping day in the year. COVID has shown that even in the middle of the most significant pandemic that we have all experienced with its unprecedented shakeup of our economy and all the jobs lost, consumers did not cut back their spending on Valentine's Day.
I put in Valentine's Day for Australia for this year, last year, and 2019 (pre-pandemic) in google trends. This year's outlook looks like this.
Interest is lower now but comparable to these years.
Now, if you want some ideas, see what does sell in your shop on Valentine's Day and what stock you have? It will take you seconds to find out and give you some good ideas. Remember unlike other marketing holidays, many products on Valentine's Day are still marketable afterwards if you select wisely plus many of you are well-positioned to get the *Last-minute shopper*, the guy who needs to get something at the last minute. That guy is open to ideas for a gift and requires a card.
So in your POS software, I recommend you look at the Top N stock report, which gives you the top-selling items.
Go to Register Reports marked in green.
Select stock.
Now you will see two reports, click the one on green first. The purple you should hold in memory as you may need it before placing an order.
Now select last year Valentine's day, select the top 40 items, which should be plenty. I would suggest doing it by quality sold.
Now you will get a report with top sellers over Valentine's day, plus your current stock holding to see how you stand for Valentine's day.
Also, run his report for 2019. This was in the pre-pandemic period, and one expects that this year will be a mix of last year and 2019.
Do you have a minute spare, well what is stopping you from doing this now?
