POS SOFTWARE
Overall their audit showed a 4.8% drop in magazine sales which is less then newspapers. Magazine companies have certainly not given up as the number of titles went up.
No real pattern I can see except that the biggest drop was in weekly.
I think Pacific would be overall pleased with the result in tough retail times their drop was only 1%.
You can get a copy of the report [Link removed from site] here and make your own conclusions.