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Halloween is expected to be a record

POS SOFTWARE

Expected Halloween sales in Australia for 2025 are projected to reach a record-breaking $500 million. This forecast, based on research from the Australian Retailers Association (ARA) and Roy Morgan, represents an 11% increase in spending compared to last year.​

More than 4.8 million Australian adults (one-in-five) are expected to participate in Halloween festivities. It's an event for all ages, with participation among those aged 50 to 64 rising to 21% (an 8% increase) and those over 65 also at 21% (a 12% increase).​

The average spend per person is expected to be $103 in 2025, which is an 11% increase from 2024.​ Click here for what we can expect people to buy. 

 

 

Written by:

Bernard Zimmermann

 

Bernard Zimmermann is the founding director of POS Solutions, a leading point-of-sale system company with 45 years of industry experience, now retired and seeking new opportunities. He consults with various organisations, from small businesses to large retailers and government institutions. Bernard is passionate about helping companies optimise their operations through innovative POS technology and enabling seamless customer experiences through effective software solutions.

 
 
 
 

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Peak Profits for Halloween Retailer 2025

POS SOFTWARE

 




🎃 Halloween 2025: Unlock Your Share of the $450M Spend 👻

Halloween 2025

To grab your share of the estimated $450 million in Halloween spending this year, which should see the average buyer spending about $93 this Halloween. What we did was study what is selling right now from a major retailer's Halloween sales.

💰 The Right Price Range

Most Halloween sales now range from $10 to $35. It is the sweet spot now.

Check your POS system now. Look at last year's Halloween sales. See which price points sold best in your shop. This takes only seconds using the price point report.

Here's what customers are buying now:

🦇 Bats and Spiders: 3D bat wall stickers and large, hairy spiders are always popular. They create a significant impact for a low price. This drives more sales.

💀 Skeletons and Grim Reapers: These items are effective because people love the spooky side of Halloween. About 37% of Australians buy costumes this season. Full-sized skeletons and Grim Reaper costumes are top choices.

🎃 Pumpkins: Pumpkins are the main symbol of Halloween. Real pumpkins and plastic pumpkins sell.

⚡ Easy Setup Products

Halloween shoppers want quick results; few are going to go to a lot of trouble to make a Halloween atmosphere. What people want are decorations that work straight out of the box.

🕸️ Spider Web Sets: These sell very well. Bundle them with small plastic spiders. It provides customers with everything they need in one package.

🦇 3D Bat Sticker Packs: Customers can create a swarm of bats on their walls quickly. With little effort, they have a big visual impact.

🎭 Themed Banners and Table Runners: Plastic banners and spooky table covers create an instant party atmosphere.

💡 LED String Lights: Themed lights in orange, purple, or ghost shapes add easy atmosphere.

💡 Sell these items as "Instant Halloween Party Packs". It makes shopping easier for customers. It also increases how much they spend.

👻 Costume and Accessory Sales

Dressing up is a big part of Halloween. Costumes and accessories sell consistently well. This year, kids like Spider-Man, ghosts, and princesses. Adults choose witches, vampires, and cats.

🎭 Core Costumes: Simple costumes, such as those of grim reapers, skeletons, and pumpkins, remain popular. They're safe to stock because they always sell.

🎨 Accessories: Many customers create their own unique outfits. Stock lots of accessories, such as scary masks, face paint kits, and fake blood. These items have good profit margins.

📦 Bundles: Customers think a costume with a matching mask offers better value. Your POS system can easily create and track these bundles.

⚠️ Plan for Leftover Stock

Much Halloween stock won't sell after the holiday. Plan now for items that don't sell. Don't wait until November to consider this, as then you'll be looking at a sale with discounts of 50–75%, which will only attract bargain hunters. Plan your clearance strategy before ordering stock. If possible, buy stock that can be sold after Halloween.

🚀 Last-Minute Shoppers

The final days before Halloween are your most significant advantage. Online stores often struggle to deliver promptly. Customers who need products fast will come to local shops.

Use clear signs in your store: "Halloween Stock In-Store Now!" People aged 35–59 are most likely to celebrate Halloween (34%). Those under 35 follow at 25%. These customers value speed when time is short.

Get ready to boost your Halloween profits?

Written by:

Professional headshot of the author, Bernard Zimmermann

Bernard Zimmermann is the founding director at POS Solutions, a leading point-of-sale system company with 45 years of industry experience. He consults to various organisations, from small businesses to large retailers and government institutions. Bernard is passionate about helping companies optimise their operations through innovative POS technology and enabling seamless customer experiences through effective software solutions.

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Halloween 2025: Unlock Your Share of the $450M Spend

POS SOFTWARE



Unlock Your Share of the $450M Spend.

 

Halloween 2025

Halloween is now a major retail event in Australia. Spending forecasts are to exceed $450 million. It offers a significant opportunity for local retailers. Read on if you want part of that pie.

Table of Contents

What Aussies Are Buying for Halloween 2025

Recent data from Roy Morgan and the Australian Retailers Association gives us a clear picture of where the money is spent. Focusing on these most popular items is the most innovative way to invest your inventory budget.

The popular Halloween categories are:

  • Lollies: 38% of shoppers buy them to give out as trick-or-treats.
  • Costumes: 37% of customers buy costumes. For themselves, their children, and, interestingly, for their pets as well.
  • Decorations: 32% of shoppers buy Halloween decorations. Partly to make a spooky vibe at home and partly to mark their homes as participating in Halloween.

The largest spenders are people aged 35–59. Family-friendly products are your best option. It's also worth noting the significant increase in pumpkin sales in the week leading up to Halloween.

When deciding what to buy, a Point of Sale (POS) system can be a helpful tool. Look at the best sellers in the period starting a month before Halloween last year, as your POS Software shows you what you sold in your shop last year.

Please take a look at what your competitors are doing; I think you will find costumes, stickers, masks, fake body parts, and more. All of which are selling well now.

Use this to decide what to concentrate on.

For most SMB retailers, every square metre of floor space counts, so you need to be clever about how you display and bundle your products.

Maximise Your Counter Space for Impulse Buys

Use the counter for small, high-margin items that shoppers can quickly grab. Think about:

  • Pre-packaged bags of lollies
  • Fun Halloween-themed pens or other stationery
  • Halloween stickers

These items need little space.

Create "Halloween Packs" to increase value.

Busy parents value convenience, so bundling products into themed packs makes their lives easier and boosts sales. This positions your store as a one-stop shop for Halloween.

Ideas include:

  • "My First Trick-or-Treat Kit": a small bag with a kid-friendly torch, glow sticks, and allergy-friendly lollies.
  • "Quiet Halloween Fun Pack": activity book, crayons, small puzzles.
  • "Ultimate Treat Giver's Pack": assorted lollies in a fun bowl.

Turn safety into A key selling point. Shoppers now prioritise product safety, especially parents. Stand out by prioritising safety and building trust.

  • Button Battery Safety: Ensure toys with button batteries have secured compartments to guarantee safety and compliance. Last year, the ACCC sued some retailers who sold unsafe toys at Halloween.
  • Flame-Resistant Costumes: Stock labelled fire-resistant costumes, as fire is a real problem on Halloween, and explain to staff to inform customers to boost trust.
  • Enhance Visibility: Utilise reflective tape, glow sticks, and flashlights as essential items for trick-or-treating to boost sales. It's a concern as kids will be running around at night in dark costumes and car drivers will not be able to see them. Offer a range of high-margin add-on items. I would suggest marketing these as "trick-or-treating essentials" and display them near the costume section for easy impulse buys.
  • Allergy-Friendly Options: For many families, food allergies are a significant concern during trick-or-treating. My neighbour walked around with her son last year to make sure that the lollies he got were safe to eat. Become the go-to store in your area by offering a great selection of allergy-aware products.
  • Stock face: Stock paint that is marked as safe. Make sure that they have a clear ingredient list. 

For safety, clear signage is the key!

Halloween Marketing

As a local retailer, market your business to position it as the trusted, safe, and reliable choice for Halloween.

Simple signs in your window or around the store can have a significant impact. Try messages like:

  • "Shop Safe, Shop Local This Halloween."
  • "All Our Light-Up Toys are ACCC Compliant. Ask Us!"
  • "Allergy-Friendly "Halloween Treats Right Here in Your Neighbourhood."

Written by:

Professional headshot of the author, Bernard Zimmermann

Bernard Zimmermann is the founding director at POS Solutions, a leading point-of-sale system company with 45 years of industry experience. He consults to various organisations, from small businesses to large retailers and government institutions. Bernard is passionate about helping companies optimise their operations through innovative POS technology and enabling seamless customer experiences through effective software solutions.

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