Here are some facts about the TLC rewards program that we wrote and implemented. We think it's been an outstanding success much better than the discount voucher which really does not compare as you will see.
Currently, it has signed over 300,000 members, so showing that a rewards program can work in our market space.
The average TLC Rewards member basket size is $27.00 compared to the average basket size of all TLC customers of $17.12 compared to the Pre TLC Rewards program (2011) where the average basket size was $12.68
Percentage of all sales by department by rewards customers
Ink: 50% of all sales are sold to TLC Rewards customers.
Stationery: 19% of all sales are sold to TLC Rewards customers.
Cards & wrap: 20% of all sales are sold to TLC Rewards customers.
Magazines: 32% of all sales are sold to TLC Rewards customers.
Lottery: 33% of all sales are sold to TLC Rewards customers.
The average customer age has been reduced from 58 years to 52 years.
Much of the cost of this program is being funded not by the shop keeper but by suppliers.
