This Australian Halloween sales likely to top $430 million

It's likely that Australian Halloween sales will exceed $430 million.

This research conducted by Roy Morgan predicts that Australia will spend $430 million on Halloween. This year, over 25 percent of Australians will celebrate Halloween. One in five Halloween celebrators says they will host or go to a party with or without kids.

Because of the pandemic, it is difficult to anticipate demand for Halloween this year, but it is considered unlikely that consumers will alter their purchasing patterns.