Studies in the US, which I believe are valid here, show that 45% of all shopping traffic in brick-and-mortar shops during the Christmas season occurs in the following ten days.
- Friday, November 23 – Black Friday (Today - Less important than in the US but rapidly growing)
- Saturday, November 24
- Saturday, December 1
- Saturday, December 8
- Saturday, December 15
- Friday, December 21
- Saturday, December 22 – Super Saturday
- Sunday, December 23
- Wednesday, December 26
- Saturday, December 29
Peak shopper times are between 2:00 p.m. and 4:00 p.m.
Looking at the list, it seems like much Saturday work is coming up.
These days, you need to plan and have your rosters, stock and signage right.
Warning
It is also a good idea to have someone special do security on those days; I believe that many of the security problems in retail can be solved by having a grandmother greet everyone who comes into the shop.