Prepare for mother's day as it's coming. This is the third-largest retail event following Christmas and the back-to-school season. So it's worthwhile preparing.
Based on previous years, the retail industry is looking at an increase in overall sales this year with an average spend of about $80.
For Mother's Day (25%), a considerable percentage of shoppers state that convenience is crucial when picking out a Mother's Day gift. They do not know what you buy, and they want to do it quickly. So make it easy for your shoppers to find their gifts. Consider creating a display such as this that features your Mother's Day merchandise with signage to lead shoppers to this exhibit. You want to make it easy for your customers to grab and go.
If you are unsure of what will work in your shop on Mother's Day or to get some ideas.
Go to Register reports.
Now pick "Top N Stock Sales for a Given Period."
In the form, put in the week before May 9, 2021, and check it out. That will give you what worked last year.
Now put in the year before COVID-19 hit on May 12, 2019, and see that report.
This year will be a mix of these two dates. As people expect restaurants and special outings to be down compared to 2019, so flowers and gifts should be up on 2019 figures.
Now, these are the items that worked for you then. They will probably work for you again this year.
Mother's Day is an excellent shopping day in retail. Although it is a limited-time shopping festival with a short season, it can considerably impact your shop if correctly done.
