The rule is that if someone makes a claim, they have the burden of proof to justify and substantiate it by showing what evidence they have to back it up. If this evidence cannot be produced, the claim is often discounted.
If I tell you that the moon is made of green cheese, you do not have to do anything, but it's up to me to prove that it is.
Well, one of our competitors in the newsagency point of sale software has made some statements that I think all of us would like evidence to prove it.
1) What evidence do they have that their newsagency management software is best practices? Please click here. The wikipedia talks of public review, self-assessment, benchmarking, the use of accredited management standards such as ISO 9000 and ISO 14001, and so on. What evidence is there for any of this in their claim?
Note that our software does much more than manage newsagency; that is another issue.
2) Prove or submit evidence that they have as many newsagents as they claim using their software.
The Yellow Pages lists 3729, so they must show that over half of them are their clients.
3) What evidence is there that all the other vendors of newsagency management software have less than what you claim you do?
No vendor releases their numbers, I suspect that this is another of their opinion which I have doubts about.
Once this is done, we can move on to the other claims, but let me state that we have been deeply involved in the newsagent channel and have no intention of leaving it.
