Valentine's Day is coming, and you must prepare for a record-breaking year. With projected sales of $535 million this year, it promises to be the most profitable Valentine's Day ever.
Market Projections for 2025
Roy Morgan's early estimates suggest a 15% increase in spending compared to last year. However, past trends indicate that actual spending often exceeds their predictions. For instance, in 2023, Roy Morgan estimated $485 million, but Australians ended up spending over $849 million, according to a review by the NAB. This discrepancy highlights the importance of being prepared for the impulse buyer.
Consumer Spending Trends
The Google Trends data indicates a notable rise in interest for Valentine's Day 2025 compared to the previous year, reflecting a robust demand across all states. This observation aligns with the overall increase in consumer enthusiasm for the holiday.
Top Gift Categories
Roy Morgan's data reveals the most popular gift categories for Valentine's Day 2025:
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For Men:
- Flowers
- Food, chocolate, and alcohol
- Experiences (dinner or trips away)
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For Women:
- Food, chocolate, and alcohol
- Flowers
- Cards
Inventory Management Steps
To capitalize on these trends, follow these practical steps:
Analyse your past Sales Data
To prepare for this year, use your POS software effectively. Reviewing last year's sales data will give you valuable insights into which items were the top sellers. Also check your current inventory levels. This information is essential for deciding what products to stock up on to meet customer demand!
Research sales data from the previous year.
To see what sells in your shop on Valentine's Day and what stock you have, It will take seconds to discover and give you some good ideas. Remember, unlike other marketing holidays, many products on Valentine's Day are still marketable afterwards if you select wisely.
So, in your POS software, look at the Top N stock report, which gives you the top-selling items.
Go to Register Reports marked in green.
Select stock.
Now, you will see two reports. Click the one on green first. It would be best to hold the purple in reserve, as you may need it before placing an order.
Now select a week before last year's Valentine's Day and a few days after, and then use the top 40 items, which should be plenty. I suggest doing it by quality sold.
You will get a report with top sellers over Valentine's Day, plus your current stock holding, to see how you stand for Valentine's Day.
We now have a list of the products that have sold well in your shop. That took less than a minute. Now, make sure you have enough stock.
Order now
Don't wait. Sales are starting now.
Stock Up Strategically
With the average person expected to spend around $150, ensure you have various gift options available. Chosen wisely, as many Valentine's Day products remain marketable after the holiday.
Visual Merchandising Tips
Creating a dedicated Valentine's Day section in your store can significantly boost sales. Here's how to do it effectively:
Create a Special Section
Designate a specific area for Valentine's Day products. It doesn't need to be elaborate; make sure it's visible and appealing.
Decorate with Love
Use cute messages and signs to decorate the front of your store. It will attract passing shoppers and spread the love.
Gift Wrapping
Consider offering gift-wrapping services to go the extra mile for your customers.
Conclusion
Valentine's Day is a significant opportunity to increase sales. To make this day profitable, please ensure you have the right products and an inviting shopping environment.
Maximise your Valentine's Day sales.
