Physical stores anticipate making a significant rebound this year for Easter now that COVID is over. Overall, the industry is looking at about an 8% expansion. I expect more as restaurants will be down compared to 2019, so gifts should be up on 2019 figures.
Based on Google Trends, we can see that public interest is growing. So the interest is there.
Since it is so late, people are looking for convenience. You want to make it quick and straightforward for your customers to find their gifts. Best to make a showcase with your Easter products with signage to lead them to the display.
If you have not done it yet, it is quick and easy to do this with your retail POS system.
Go to Register reports.
Now pick "Top N Stock Sales for a Given Period."
In the form, put in a few days before April 4, 2021, and a few days after. That will give you a list of what sold last year.
Now put in the year before COVID-19 hit, a few days before April 21, 2019, and a few days after. That will give you a list of what sold that year.
This year it will be a mix of these two dates.
Now, these are the items that worked for you then. They will should work for you again this year.
Easter is an excellent shopping day in retail. Although it has only a short holiday season, sales can be impressive.
