Father's Day is almost here. I hope you are prepared as it retails a golden opportunity, so please do not waste it. Let's dive into how you can use your point of sale (POS) software to maximise your sales.
Background this Father's Day
According to recent data, Australians are set to spend a lot. $820 million on their dads this year. That's a lot of potential sales to go around! Here's what people are buying now:
- Alcohol and food (34%)
- Clothing, shoes, and sleepwear (15%)
- Books, games, and music (15%)
While that's exciting news, the figure itself is slightly down last year, with the average person shelling out $101 instead of $112, but last year's figure was outstanding, so don't worry.
Insights from the GiftFair
At the GiftFair in Melbourne. Suppliers seemed to be pushing items for Father's Day, these items:
- Beer steins and unique drinkware: Perfect for dad's favourite brew!
- Quirky socks: Because who doesn't love fun feet?
- Male grooming items: Help Dad look his best. I do not know how it will go in Australia, but retail publications in the UK are now saying they are doing well in retail shops.
Using Your POS System to Boost Sales
Check What Worked Last Year
The fact is that we are creatures of habit. What worked well last year often works this year. Do you remember last Father's Day? What sold well but didn't work? Your POS Software does! Use the "Top N Stock Sales for a Given Period" report to see last year's sales.
Go to Register Reports.
Now pick "Top N Stock Sales for a Given Period."
In the form, put in today's and day-a-week's search and check it out. That will give you what worked last year. Make sure that these items are noticeable in your shop now.
Create Irresistible Bundles
Use your POS to create and track gift bundles. Maybe a "Beer Lover's Bundle" with a fantastic Stein and local brews?
Offer Early Bird Specials
Did you know that 10% of shoppers have already bought? The odds are now people are buying for Father's Day.
Making Shopping a Breeze
Remember, stressed-out gift buyers are your friends. Make their lives more accessible, and they'll love you for it. So, set up a "Father's Day Favourites" stand in your store and
- Put your good sellers on the stand from your POS System data
- Create staff picks based on sales data
Wrap It Up
Father's Day might be a short season, but it can significantly impact your bottom line. By using your POS system smartly and focusing on what shoppers want, you can turn this day into a real winner for your store.
