Time is Money, and customer frustrations cost.
We've all been there - you're trying to buy something quickly, but the line at the checkout counter is ridiculously long. As the minutes tick by, your impatience grows. You start doing that little shuffle from foot to foot. If the wait is too long, you leave.
According to studies, many shoppers will only tolerate a 5-minute maximum wait in line before they get fed up and leave. I know I've often cut my losses and walked out of stores with excessive queues. Retailers live and die by giving customers a fast experience, so losing sales to long lines is a total non-starter.
The Need for Speedy Service
This is where touch-screen point-of-sale (POS) systems can be a game-changer. I'm not just talking about a minor convenience here - we've seen retailers who switch to touch-screen POS experience seriously accelerated checkout times, like 15% faster on average. That's the difference between an angry mob of grumpy shoppers and a smooth, zippy experience.
Let me give you a picture of how it works: your cashier has to tap the screen a few times to ring up items instead of struggling with a keyboard. Applying discounts, updating inventory, and taking payments all happen with just a couple of taps and swipes. Suddenly, cashiers can move customers through the line at much greater speeds.
A Touch-Screen POS is Intuitive for Anyone
Getting customers through the line lickety-split is the big selling point for touch-screen POS. But it's not the only way this technology can revolutionize your operations. Let's break down some of the other key upsides:
Fewer Mistakes
We've all been there—you're the cashier, and it's a problem that you enter the information and look at the keyboard, so you accidentally punch in an extra digit, and suddenly, there is an error. With a touch screen, you are looking at the order, not the keyboard and the whole order is right there visually on the screen in front of you. See a mistake? Just tap to fix it—no hunting and pecking required. Crisis averted.
Intuitive Operations for Everyone
Few of us are one of those wizards who learned proper touch typing. For the rest of us mere mortals, trying to cashier on those is just asking for input issues. Tapping icons on a bright screen is infinitely more intuitive and natural.
Unlocking Team Efficiency
When your POS is easy to use, staff can quickly get up to speed on running the system. The visual layout and flow allow them to modify orders rapidly, apply discounts, and access additional functions without memorising endless button combinations. That means less dedicated training time and more productivity on day one.
Simple human factors like ease of use, accuracy, and efficiency pay huge dividends. A touch-screen interface eliminates many headaches, hassles, and mistakes that plague retail businesses. Your customers enjoy a better experience, your employees operate more effectively, and your bottom line gets a serious boost.
The current reality
The bottom line is that touch-screen POS cuts down on wait times and avoids mistakes, giving every customer a VIP checkout experience. That's how you build loyalty and keep those hard-earned sales returning through your doors.
These are lovely touch screens with customer displays included, too.
Outdated technology should not be holding you back. Upgrade to a cutting-edge touch-screen POS system and start delivering the exceptional customer experience your shoppers deserve. Request a quote now.
