The Aftermath of Cyclone Alfred: a Guide for SMB Retailers
Over the years, I have been involved in many natural disasters throughout Australia, so I understand the challenges Cyclone Alfred has created for affected retailers. If your business has been impacted, here are some practical steps to take after Cyclone Alfred retail impact.
Financial Hardship Assistance
Please get in touch with your lender right away if you're having financial difficulties. Major banks, e.g. NAB bank. There are dedicated hardship teams trained to assist customers affected by natural disasters, but you need to act ASAP, as most of these programs end next month. These teams have quite a lot of power and can offer you temporary financial arrangements such as reduced payments, payment deferrals, or alternative payment plans. Inquire if these arrangements can be backdated to protect your credit score.
Many lenders offer additional assistance, such as deferring loan payments, waiving fees, consolidating debts, or deferring credit card payments.
In my experience, they want some token repayment level to demonstrate your commitment to recovery.
Government Support
The Australian and state governments have several disaster recovery programs for Cyclone Alfred, such as NSW. Check eligibility for support for these schemes. These programs offer grants and low-interest loans to aid small businesses' recovery.
Supply Chain Management
Cyclone Alfred has disrupted many regular supply chains, making it difficult to get products. If your current suppliers have not contacted you yet to find out the score, contact them. Reach out about any changes in your business operations.
Staff Support
Your employees are the backbone of your business. Please be sure to provide flexibility and understanding as we navigate this situation. Many have a considerable emotional toll.
Community Engagement
Your customers' needs will change in the immediate time frame. You need to check on this.
People are telling me that the public is now hot buying damaged goods. If you have damaged goods, it's a good time to clear them out.
Customer Communication
Could you update your website and social media, like Facebook and Instagram, to reflect business changes? Share images and messages about changes to your shop? Share updates about your recovery progress especially damage, and your hours. It keeps customers engaged, and it's something they can relate to.
Also, if you have a customer database, could you consider making email newsletters? These direct communication channels ensure that critical information reaches loyal customers quickly. If you want any help with this, we can set you up with a free email newsletter service.
Insurance Claims
If your business has been damaged, please go ahead and review your insurance coverage immediately. You must document everything thoroughly—take photos and videos of any damage before clean-up efforts. This evidence will be essential when lodging claims with your insurer. The Insurance Council of Australia has declared Cyclone Alfred an Insurance Catastrophe, meaning your claims will be prioritised.
Utility Providers
Please let your utility providers know about your situation. Many of these also have hardship programs for businesses affected by disasters. Request payment extensions or deferrals to ease cash flow. Question any late fees, reconnection costs, or other cyclone-related charges. After all, it's not your fault the cyclone happened.
Protecting Your Equipment
After Cyclone Alfred, electricity supply remained unstable in some places. A UPS (Uninterruptible Power Supply) can help as it protects your POS systems and other electrical tools.
Communicating with Your Landlord
If you lease, contact your landlord about any cyclone damage affecting operations. If you ask they may help with temporary rent reductions or delay payments.
Determine who is responsible for what. Also, these repairs must be done now.
Documentation is Key
Keep detailed records of communications with lenders, insurers, utility providers, and landlords. Save copies of emails, letters, agreements, and receipts; too much documentation is better than insufficient.
Contact your state's Ombudsman for support if you have issues with specific organisations. They can intervene for SMB retailers in disputes with utilities, financial institutions, or landlords.
Disaster recovery for businesses
Recovering from a disaster like Cyclone Alfred can be challenging for SMB retailers, but taking proactive measures can make a significant difference.
Disclaimer
While this article provides general advice on managing the aftermath of Cyclone Alfred, you should consult local authorities or disaster management experts for specific guidance tailored to your business needs.
Written by:
Bernard Zimmermann is the founding director at POS Solutions, a leading point-of-sale system company with 45 years of industry experience. He consults to various organisations, from small businesses to large retailers and government institutions. Bernard is passionate about helping companies optimise their operations through innovative POS technology and enabling seamless customer experiences through effective software solutions.