VIP email marketing systems are more than a trend—they're a proven revenue driver. Implementing a viable points system creates a powerful loyalty loop. But here's the rub: to make your VIP system work, you must build up your email marketing list to reach a critical mass. Without enough subscribers, your efforts might fall flat.

Getting Started with VIP Marketing

Company loyalty programs show that they can increase a brand's market share and improve customer retention. We search for specials and then market them through email and get decent results. It is what businesses today need to do in our competitive marketplaces. You cannot wait for customers to come to you.

A Clever Tip for Growing Your Email List

Here's a nifty trick that can help you build up your email list quickly and easily:

Offer Email Receipts

Your POS system allows you to send receipts via email. At the checkout, ask your customers if they'd like their receipt sent digitally. Most shoppers these days are comfortable with this option.

Invite Them to Join Your VIP List

Once they've given you their email for the receipt, please take the opportunity to invite them to join your VIP list. You could say, "Would you like to be added to our VIP list of specials? "

Add a Tempting Incentive

Here, you can seal the deal. Try adding a line like, "With today's purchase, you're already halfway to earning a reward!" It creates an immediate sense of progress and value, making it hard for customers to say no.

Implementation Strategy

This method is effective for several reasons:

• It's timely to ask when the customer is in your business.
• It's relevant, as they've just purchased and are interested in your offers.
• It's convenient, requiring just one small extra step after providing their email for the receipt.
• It's enticing, tapping into the power of immediate gratification by mentioning they're already on their way to a reward.

Measuring Success

To gauge the effectiveness of your VIP program, keep an eye on these key metrics:

• Email list growth rate
• Open and click-through rates for VIP emails
• Conversion rates from VIP offers
• Customer retention rates

These are all you get from a VIP newsletter, which you can often use for free. If you want more details, let me know, and I can suggest a few options depending on your needs.

Typically, well-executed VIP programs can increase customer retention by 5-10%, boosting profits.

The Power of Email Marketing

With our point of sale (POS) software, you can automate your email marketing process, making staying in touch with your customers easier. You may want to find out more here.

Ready to Transform Your Retail Business?

Start by implementing these email collection strategies today. Track your results weekly and adjust your approach based on customer feedback and engagement metrics. With persistence and the right strategy, you'll soon have a thriving VIP program that keeps customers returning for more.

Remember, in retail, every customer interaction is considered an opportunity.

Frequently Asked Questions

Q: What are VIP customers?

VIP customers are repeat buyers. Typically, they make up a significant part of your shop's trade. We often call this the 20/80 rule, where 20% of your customers do 80% of a shop's trade. Interestingly, after analysing their POS reports, many companies today say it's more like 10/90, with 10% of their customers doing about 90% of their business.

Q: Why are VIP customers valuable?

VIP customers provide substantial value to your business without requiring excessive effort. They are loyal, make frequent purchases, and often have a higher average order value than regular customers.

Q: How can I identify VIP customers for targeted email rewards?

Do not bother; you can determine them by analysing purchase frequency and spending. But for many, a better approach is to put all that allow you to make them VIPs and see how they go.

Q: What types of rewards are most effective for VIP customers through email marketing?

The most effective rewards offer exclusivity and value. Consider offering:

• Early access to sales
• Exclusive discounts
• Personalized product recommendations

Q: How can I make VIP customers feel valued?

To make VIP customers feel valued:

• Remember their names
• Offer personalized product recommendations
• Provide freebies, discounts, and exclusive access
• Give priority support and shipping
• Involve them in product development or improvement processes
• Ask for their feedback
• Send thank you emails and offer post-purchase discounts

Q: What are some effective strategies for VIP email marketing?

Effective strategies include:

• Offering free delivery for VIP customers
• Providing early access to sales
• Creating personalized emails with exclusive offers
• Sending appreciation emails
• Implementing post-purchase email flows
• Using non-sales language, as VIPs already love your brand

Q: How can I measure the success of my VIP program?

Track key metrics such as:

• Email list growth rate
• Open and click-through rates for VIP emails
• Conversion rates from VIP offers
• Customer retention rates
• Increase in customer lifetime value

Getting customers to return to your shop is crucial for any retailer. One cool trick is printing custom messages on receipts! A personalised receipt can grab someone's attention whether it's thanks, special offer, or important info. People do read receipts, often a few times and those people are your customeers.

Why Add Custom Receipt Messages?

There are loads of good reasons to use this feature in your point-of-sale software:

Boost Customer Loyalty

Include a discount code for their next visit Promote your loyalty program Share details about an upcoming sale

Increase Sales

Suggest complementary products they might like Advertise new arrivals or seasonal items Offer bundle deals related to their purchase

Strengthen Your Brand

Reinforce your branding with a branded sign-off Share your website, socials, and contact info Include your returns policy and store hours

How to Add a Custom Message

Setting up a custom receipt message in your POS system is super easy! Here's a step-by-step guide using our training video:

How to set up for an item

Often, when you sell items in the shop, you want to place a particular note on the receipt message to be added at the bottom of the receipt. This is commonly done to suggest new products that a person that purchased this item, specific instructions or offer a special deal related to this product.

Click here for a favourite training video of ours that explains how to use your POS software to put these extra details on your receipts.

It is as easy as that to have a custom message that will now print on any eligible receipts.

Pro Tips

To get the most out of this feature:

• The timing of when your custom message prints can be just as important as the message itself.

• Update regularly for seasonal promos

• Experiment with tone (friendly, funny, urgency)

• Use capitalization and emojis to stand out. Emojis do work

• Suggest frequently bought together items ("You bought X, have you tried Y?")

• Offer instructions on how to use

• suggested discounts on related products/services

• Cross-sell subscription programs ("Save on refills!")

Get Creative!

Custom receipt messages are a free marketing channel to surprise and delight customers. So have some fun with it! Craft short, snappy messages that add real value and keep them coming back.

With creativity and the right use of receipt marketing, you can turn this little printed slice of paper into a powerful sales driver for your small business!

What clever messages have worked for your business? Share your best receipt marketing tips in the comments!