Roy Morgan Research has just released their current survey on newspaper and magazine readership in Australia. Unfortunately for us they do it by readership of the printed material. Still its results are surprising as they are down which is different to the others surveys which are reporting them as steady.
In newspapers they show most newspapers readership down especially in Tasmania and South Australia.
The result in this survey in magazines is also disturbing as the big category in circulation - women magazines are down. I know that at a user meeting recently some clients reported that women are changing their taste in magazines. So this might explain why categories like home, Epicurean and Gardening are up. Since these are dearer magazines, it probably offset much of the decline in the woman’s category at the till.
Overall since the movements in circulation are small I doubt it affects us much but since Roy Morgan Research is the most influential it will effect the advertising dollars but that is not our worry.
