One big plus of DTI format receipts is that I briefly discussed a few days ago is its ability to email receipts. This is part of its flexibility.
Email receipts have a phenomenal readership.
* Open rates are about 75%.
* People look at email receipts more, about 14.8 seconds, which is 185% higher than what they spend on an average email.
More figures are available here. I am sure if you look at them you will be impressed.
There are many other big pluses. About 70% of people will give you their email address to get a receipt. You have a great excuse to harvest email addresses.
If you are sending them out, it would be best to include:
* Thank you note
It has to be brief. A one-liner, for example, say, "Thank you for your purchase and your support of local business,"
Social Media
Your address in Facebook for them to checkout with a note, "Check us out on Facebook."
Promotional content
Consider adding about 30% extra for promotional content for your business. They have brought from you, why not see if they will buy more.
Follow up
What has proven successful is sending these people a follow-up a few days later with a thank you message with a promotion.
Try it.
It is all free; what is stopping you?
