If you called in a professional marketer and asked them to look at your retail business among others KPIs, these are what they will look at. Do you know how you compare to others with these KPIs?
Marketers KPIs
Advertising awareness
Brand health
Customer attrition rates
Customer lifetime value
Customer retention rate
Customer satisfaction
Customer tenure
Net promoter score
Product Depth
Profit per existing customer
Referrals generated
Repeat purchase rate
Return on loyalty investment
Revenue growth from existing customers
Revenue per existing customer
Share of wallet
The top 5 metrics used to measure your customer loyalty are:
Customer retention rate
Customer satisfaction
Net promoter score
Repeat purchase rate
Revenue growth from existing customers