A new readership survey was released on August 15, 2008 by Roy Morgan Research. This is the most influential survey on newspaper and magazine readership in Australia used particularly by advertisers.
The same trends that I blogged last time are still there
Daily newspapers are slightly up although the figures from Hobart and South Australia look disturbing.
Change%...Publication
+0.9%.....Herald Sun Victoria/Melbourne
-1.6%.....Daily Telegraph New South Wales/Sydney
+6.8%.....Sydney Morning Herald New South Wales/Sydney
+0.4%.....The Age Victoria/Melbourne
+5.2%.....Courier Mail Queensland/Brisbane
+1.0%.....West Australian West Australia/Perth
-10.8%....Adelaide Advertiser South Australia/Adelaide
+4.9%.....The Australian National
+1.6%.....Australian Financial Review National
-15.6%....Hobart Mercury Tasmania/Hobart
-------------------------------------------------
+0.6%.....Overall.
Sunday newspapers are down
Weekly magazines are down
Monthly magazines are about the same
