A modern business needs an online presence. The best and fastest way to make such a presence is a Facebook Business Page, and it is free.
Despite what many of you hear from news outlets using overseas information, Facebook in Australia figures are slightly up.
- 6 in 10 Australians use Facebook
-1 in 2 Australians uses Facebook daily
It makes sense for businesses to establish a presence on Facebook to get more customers.
On Facebook, David can compete with Goliath as the page is the same no matter what size you are.
Need help in setting up a Facebook Business Page? It is easy. To start, all you need is a few photos and supply them with a few details. If you are still unsure well for our customers, we provide such a service for free.
In all your communication, e.g. email, you should include your Facebook page address. Every one of your customers should know of it. Push it. As you name spread Facebook will push the word out to relevant people, that is how their systems are designed.
Here are some ideas on what to write about
1) Most industries have a trade cycle, a trade show for the public, etc.
2) Look on Facebook at what other retail stores like you do, take notes of what they do and change it to your needs.
3) Google can be used to generate ideas. Put in a few words applicable to your business and see what comes up. What comes up is what people are looking for now.
4) Almost all businesses have stocktaking sales, Mothers Day, Fathers Day, Xmas, etc.
5) Suppliers often notify you of their seasons and promotions. Often they provide free marketing aids, too, like photos and information.
6) If one of your suppliers suddenly grows in the market, write about how good it is and that you have these products.
7) Suppliers often have new products. Write about them. Tell them how it can help bring value to their lives.
8) School holidays often supply marketing opportunities.
9) You can check your sales reports to see when your business is busiest. Try and find out why and let people know what you have at that time.
10) New products in the shop work well too. Take a photo. Most of us have a smartphone that takes excellent photos. Please take a quick snap, add a few words, and you have done it.
11) Best sellers are also good. Go to your top-selling report, check out what is selling now well and let your customers know that you have it.
12) Your community and local area can generate ideas too. This makes you relevant to the local people.
13) Temporary Service Changes, for example, if your business is temporarily closed or you are now offering new or changing services.
14) Testimonials from happy customers are a proven way to grow revenue. Today something like 92% of people checks testimonials before buying something. I look at reviews before often buying nowadays.
15) A customer tells you are interesting story to do with your shop or products, if it is interesting to you, it probably would also be to your customers too.
16) A simple SWOT analysis can generate many ideas.
17) Tips and extra uses for using the products you market can be used.
Nothing here costs you anything.
Final notes:
a) Try to engage your audience.
b) Avoid the knockers. You will make mistakes; we all do. There is always some knocker who thinks they know it all. This is life. You are in business; you need a hard head to pick yourself up and improve.
c) The important aspect is keeping the content fresh.
d) Use Facebook's statistics to see how you are going. If something does not work, try something else.
e) Avoid politics; 50% of people will not like whatever you say.
f) Put someone in charge that likes Facebook. It will not be a job for them but a pleasure.
Try it and grow your revenue and meet customers in a new way.
