Here's an affordable way to boost Lotto sales: an astrological event on September 13, 2025, offers a perfect marketing hook. This "Lucky Day" with positive energy is ideal for a themed promotion that excites customers and increases sales.

Why September 13 Is a "Lucky Day"?

Well, it's because in Astrology, we have a rare Mercury 'Cazimi' in Virgo. What that means exactly, I am not sure, but it's supposed to enhance insight and spark revelations. It's a time for clear thinking, a new beginning, as the cosmic forces around September 12 and 13 are full of good luck. So we have golden opportunities, making it a day when astrologers believe lucky breaks are more likely to happen.

Interestingly, this is true in Western and Chinese astrology. In Chinese, it is a "Wood Establish" day, which is considered ideal for starting new projects, especially for those with the Rooster zodiac.

Capitalise on the Cosmic Buzz

Thematic promotions boost customer engagement and turn event-based marketing into profits. TattsLotto sellers can leverage astrological events as fun luck-themed promotions.

Create Your "Lucky Day" Atmosphere

Posters and signs are very cost-effective for advertising such events. All you need to do is create a simple, eye-catching poster to display in your window or near the counter. The message should be easy to read and engaging. See some samples above that I made.

Place these signs in prominent locations, such as near the front door or at the point of sale. Hold a brief meeting to explain the "Lucky Day" idea to your staff so they feel confident discussing it with customers. When your team is involved, customers are more likely to discuss the promotion, and such conversations often result in sales.

If you have a Facebook page, why not post a short message about the "Lucky Day" event? Use a title like "Is September 13 a Lucky Day to Play TattsLotto?" to attract interest.

How to Measure Your Success

After the event is over, you need to know if it was a success. Here are some key metrics:

• Did you sell more Lotto tickets on September 13 than on a typical Saturday?
• Did more people come into your shop?
• Did customers spend more money than usual?

It is where your POS system is a massive help, as instead of guessing, you can look at the real numbers.

What's Your Next Winning Promotion?

A "Lucky Day" event is one example of many creative marketing ideas you can use to make sales. With some planning, you can turn any fun holiday or local event into a profitable promotion. For more inspiration, explore here a list of retail promotion ideas that suit any occasion.

For example, do you sell comics well  on the 25th of September, which is coming up, we have "Comic Book Day" 

Please be Honest and Responsible

Give it a go, and let me know how you went.

Remember the "luck" aspect here is just for a bit of fun. Astrology is a very dubious practice and shouldn't be used to make life decisions.

Odds buying a Ticket?

I was doodling with some figures on the Powerball tonight, and I think tonight might be a good investment.

Now, it's fun to dream, so let us keep going. 

With $200 million on the line, let's break down the math:

• A Powerball ticket costs $2.
• Assuming the ticket cost is $1.35 per line, every combination is $182.5 million. This would guarantee a win.
• The prize is $200 million
• Assume only one winner 

Therefore, a ticket tonight is a good investment.

For retailers selling tickets, this represents a great opportunity to engage customers and spread lottery excitement.

Just How Big is This Jackpot?

To put $200 million in perspective:

• It's enough money to buy over 200 median-priced homes so that you can get a lovely home
• Pay off all your debts, quit your job, and retire in luxury.
• Then go on that trip of a lifetime, get that luxury vehicle, and still have plenty left over.
• Invested wisely, the jackpot could generate millions per year in interest alone.

Or do what I would probably do: come to work the next day and basically keep going as usual. I like my lifestyle, and I am too old to change. 

Quick tip to increase odds.

The key is to think differently than most players when selecting numbers. Obscure patterns and overlooked numbers can give you better odds.

- Avoid obvious patterns like consecutive numbers (1-2-3-4-5-6). These tend to be commonly played.

- Stay away from the number 1. It's the most frequently picked number.

- Don't play numbers from recognizable date patterns like 7-11, 20-24. People gravitate toward dates.

- Don't pick the quick-pick option. This randomly generates numbers with no better odds than the average.

- Do play identical pairs like 11-22-33. Again, it is too commonly picked.

- Numbers under 1 to 31 are commonly picked as its people's birthdays; numbers over have slightly better payout rates. 

- Do not bet on numbers that have come up recently a lot or numbers that have not come up recently; people tend to pick those.

Let's Get Someone a Big Win!

As a retailer, a huge jackpot is excellent for business. Use the excitement as a chance to connect with customers. And who knows - you might sell the winning ticket and make someone's dreams come true, right?

Good luck to all those playing tonight!

Bring some Powerball excitement into our community.