Point of Sale Software

Here are some Articles from the Blog Subject - Customer Email List Management -

Free marketing lists

POS SOFTWARE

Free marketing lists

 

If you want to try targeted marketing for your shop, we offer excellent B2B mailing list services designed to grow your sales and forge profits.

For Current Clients

If you are our supported client, you can get a FREE B2B mailing list of up to 1,000 names.

For New Customers

We will supply you with a B2B mailing list at just $0.05 per lead if you're not yet a client. It is a purchase. There are no recurring fees; unlike many lists, this list is not a rental.

Available Products

This list will be custom-designed to your specifications, ensuring it aligns correctly with your business needs.

The list can be used for:

  • B2B Mailing Lists: Ideal for direct mail marketing campaigns.
  • Email Databases: Perfect for email marketing strategies.
  • SMS Contact Lists: Great for instant communication with your leads.

Quality Assurance

A money-back guarantee backs all our lists. For over 40+ years, we have been providing high-quality marketing lists that have helped many. If you're not satisfied, we offer a complete refund.

Your Business and your Customer Email Addresses

POS SOFTWARE

Personal emails

Remember Personal Letters? Yeah, Me Neither.

Think about the last time you received a personal letter in the mail. Can't remember? You're not alone! These days, nearly all our written communication happens through email. It's fast, free, and goes anywhere in the world. We all use email today.

Why Email Matters for Small Businesses

  • It's always on: Customers can check their emails whenever it suits them, unlike phone calls or face-to-face meetings.
  • Leaves a trail: You have a handy written record of all conversations. No more, "he said, and she said," arguments!

The Trouble with Getting to Customer with Email

Here's the thing: getting those customer email addresses correct is surprisingly tricky. Did you know...

  • Oops, typos! Studies reckon around 20% of emails given out are wrong.
  • Old news: About 22% of email addresses stop working yearly due to people changing email addresses, changing jobs, leaving studies or switching email providers.
  • Shield against spam: A surprising number of folks use temporary or "spam" email addresses. I'll admit, I did this myself recently when getting solar panel quotes! I just wanted a price, not the start of communications.
  • People are not reading their emails and spam filters: Some people rarely read their emails, sometimes they have spam filters that knock out their emails, sometimes they accidentally delete it thinking it's spam, etc. Just because you have a valid email does not mean it is coming through.

 

So, What Does That Mean for Your Business?

Studies show that around half the email addresses in most business databases are not good. Bummer, right?

Getting It Right - Steps to a Cleaner Email List

Don't worry, there are things you can do:

  • Double-check at the counter: Our POS software helps catch obvious errors and has a very good email-checking routine. What makes it so good is that it will pick up the errors when the customer is right in front of you.
  • Email checkers: There are some websites like this one [https://verifalia.com/validate-email] which are great for catching potentially dodgy addresses. What I like about this one is that it gives you a danger warning on the email address too. If you know of a better service, please let me know!

Checking email addresses

  • The gentle nudge: If an email goes unanswered, follow up with a friendly email   "Just checking you got my email about [topic]. If so, could you give me a quick reply?"

Why Valid Emails are Business Gold

Here's why spending a bit of time on this is worth it:

  • Talk directly to customers: Send news, offers, and the lot!
  • Save money: Sending emails is cheaper than postage
  • Supercharge customer service: Answer questions and sort out order issues quickly.

In Conclusion

Having a clean list of active customer emails is like having a direct line to the people who keep your business ticking. If you're a small retailer, investing a little time and effort in this will pay off big time!

Improve your Email Deliverability

 

Add new comment

Restricted HTML

  • Allowed HTML tags: <a href hreflang> <em> <strong> <cite> <blockquote cite> <code> <ul type> <ol start type> <li> <dl> <dt> <dd> <h2 id> <h3 id> <h4 id> <h5 id> <h6 id>
  • Lines and paragraphs break automatically.
  • Web page addresses and email addresses turn into links automatically.
CAPTCHA This question is for testing whether or not you are a human visitor and to prevent automated spam submissions. Image CAPTCHA
Enter the characters shown in the image.