Newsagent - The lastest ABC circulation figures now released

It is down, the good news, if you can call it that is that the decline in print has slowed somewhat.

Looking of the figures, I just cannot figure out some of them the Saturday Age, for example, they are claiming 96,768 printed copies, 64,266 digital copies, which if you add them up equals 161,034 copies. However, the circulation is listed as 168,411 copies. That is a discrepancy of over 7,000 copies. The same problem, I had with the Sunday Herald Sun and the Sunday Age which are also about 7,000 copies short.

Still looking at what we have the figure for circulation, it is down about 7%. South Australia, Western Australia and the national titles are a bit better than the average, but they are all down which is what newsagents are reporting too.

Interestingly despite all the talk of digital replacing printed copies, print still makes up 78% of all circulation Digital only is 16%. Most of the digital circulation today is someone gets a printed copy, and the newspapers throw in a digital copy in the deal which cost them nothing and that digital copy probably goes to a son or daughter who lives elsewhere. So from what I can see it been 10 or 20 years since the Australian newspaper companies decided to focus on digital but its not really working for them as they are stuck on print.

Anyway, you can get the figures here, read some discussion most of which I do not agree with and make your own mind up.

Also if you want a copy of the spreadsheet that I used to analysis the figures, click here