Rethink your marketing
Whatever debates people have had in the past about marketing, e.g. social media, discount vouchers vs loyalty programs. The reality is now that the only form of marketing now is online, and the only growing market is online. The debate is over for the next six months may be longer.
People are stuck at home. They are bored. They use online to buy. Whatever else is happening, sales online is holding up.
Do you have a digital strategy?
Do you have a Facebook page for your business, if so you need to use it now? If you do not have one, then I suggest you start now. Note we do offer a free Facebook advice line to our clients if you need some help there.
Do you have a loyalty club with email addresses, if so you need to start a regular email newsletter to your clients as we have been suggesting to our clients for years to do, well use it?
Do you have a website, now you need one.
If you have a website, I hope you have a click and collect or delivery service options.
My advice is to revamp your online now.
