JB Hi-Fi and changing the rules for gift cards

POS SOFTWARE

You will find this relevant if you sell gift cards for your shop.

This week, JB Hi-Fi started taking preorders for the new gaming consoles. The public is very interested in these consoles, and sales are expected to be huge. 

However, there was an exciting twist that took these preorders into the news.

JB Hi-Fi announced that to preorder, you could not use your JB Hi-Fi gift card for payment. This started a stir on social media, as this was seen as unfair. The argument here was that no one said anything about such a restriction when they got these gift cards. So began a media storm. Here are some samples here and here.

Soon, JB Hi-Fi reversed its position and now will accept gift cards for preorders.

The lesson is that you cannot restrict people from using your gift cards as cash unless you write something in your terms and conditions. If you have some technical reason why you must only accept cash, then do what JB Hi-Fi did get people to pay in cash and then reimburse them from the credit card in cash.

Note: In our POS Software, you can restrict customers from using their gift cards, but we do not recommend that you do so. You can also reimburse them in cash.

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