Using Marketing Lifestyle.
A lifestyle in this context means a segment of the population, for example, a particular profession, interest or age group. Common examples used are:
Seniors
Teachers
but it can also deal with almost anything
Bike riders
Gardening enthusiasts
Golfers
On its most superficial level, you offer a special discount in some departments to people in this group on a particular day.
You put a sign on the window as" As a thank you to - ....." on date __/__/__ we are offering ................
Now try to pick a large group and, if possible, one that you only do minimum business. You do not want to give up too much discount. Try and pick an affluent segment. What is the point of marketing to people without money? You are trying to make your business known to a segment that you want to reach, creating an opportunity for them to become new customers.
It is easy to pick an appropriate date as most of these segments have a particular date in the year for them.
Golfer's day 10th April
Teacher's day 28th October
They work as
1) Everyone wants a good deal.
2) Everyone wants to feel special.
Keep an eye on your calendar for these marketing dates so that you can plan your promotions well in advance and maximize their results!
If you need some ideas, use these sites; click here. Be careful as sometimes Australian dates can vary from overseas ones.
All it costs is a sign on the window.
Make sure you use your POS System to record the sales due to this promotion to assess how well it worked.
